Servicio de eventos infantiles
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Archivos
Fecha
2006
Autores
Profesor/a Guía
Idioma
es
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Andrés Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
El desarrollo del presente Proyecto de Título, se orienta a la factibilidad de instalar un Servicio de
Eventos Infantiles en la Región Metropolitana, ubicado en la Comuna de Providencia
Se determina como mercado objetivo las familias que tengan hijos cuyas edades fluctúen entre 1
y 14 años de edad y que pertenezcan a las Comunas de La Reina, Las Condes y Vitacura.
El estudio ha sido realizado tomando diferentes perspectivas como la de conocer los antecedentes
que afectan directamente a este negocio, las condiciones actuales para su desarrollo, las
fortalezas, oportunidades, debilidades, amenazas del mercado, los aspectos legales, los
componentes necesarios para su puesta en marcha, factores económicos y comportamiento
financiero.
La principal diferencia que existe con la competencia es que se ofrecerá un Servicio Integral de
Cumpleaños que incluye Decoración, Animación y Música, Alimentación, Entretenimiento y
Servicio de Limpieza.
Según el Estudio de Mercado que se elaboró, el Servicio se desarrollará como una buena
alternativa de negocio, ya que de acuerdo a los resultados de la demanda por parte de las
comunas de La Reina, Las Condes y Vitacura está muy vigente y cada vez es mayor.
Para el año 2005 se proyecta una demanda de 406 eventos, que corresponde al 2% del total,
distribuido entre los días Viernes, Sábados y Domingos, porcentaje que se incrementarán en los
próximos 10 años debido a factores como el crecimiento de la población, participación de otras
comunas, entre otros.
Los ingresos para el primer año de producción, en donde se considerará un precio de $11.000 por
niño, es de $89.320.000 (5037,30 UF).
Para el Flujo de Caja Esperado, se obtuvo un VAN de 1263,59 UF y un TIR de 11 ,2%,
parámetros que. presentan al proyecto como una idea interesante sostenible y con amplias
expectativas de crecimiento.
The development of the present Project of Title, is oriented to the feasibility to install a Service of Infantile Events in the Metropolitan Region, located in the Commune of Providence. One determines like objective market the families who have children whose ages fluctuate between I and 14 years of age and that belongs to the Communes of La Reina, Las Condess and Vitacura. The study has been made taking different perspective like the one to know the antecedents that directly affect this business, the present conditions for its development, the strengths, opportunities, weaknesses, threats of the market, the legal aspects, the necessary components for its beginning, economic factors and financial behavior. The main difference that exists with the competition is that an Integral Service of Birthday will be offered that includes Decoration, Animation and Music, Feeding, Entertainment and Service of Cleaning. According to the Study of Market that was elaborated, the Service will be developed like a good alternative of business, since according to the results of the demand on the part of the communes of the Queen, Counts and Vitacura are very effective and every time is greater. For year 2005 a demand of 406 events projects, that corresponds to 2% of the total, distributed between the days Friday, Saturdays and Sundays, percentage that will be increased in next the 10 years due to factors like the growth of the population, participation of other communes, among others. The income for the first year of production, in where a price of $11.000 by boy will be considered, are of $89.320.000 (5037,30 UF). For the Waited for Flow of Box, it was obtained a VAN of 126.3,59 UF and a TIR of parameters that present/display to the project like an interesting idea, sustainable and with ample expectations of growth.
The development of the present Project of Title, is oriented to the feasibility to install a Service of Infantile Events in the Metropolitan Region, located in the Commune of Providence. One determines like objective market the families who have children whose ages fluctuate between I and 14 years of age and that belongs to the Communes of La Reina, Las Condess and Vitacura. The study has been made taking different perspective like the one to know the antecedents that directly affect this business, the present conditions for its development, the strengths, opportunities, weaknesses, threats of the market, the legal aspects, the necessary components for its beginning, economic factors and financial behavior. The main difference that exists with the competition is that an Integral Service of Birthday will be offered that includes Decoration, Animation and Music, Feeding, Entertainment and Service of Cleaning. According to the Study of Market that was elaborated, the Service will be developed like a good alternative of business, since according to the results of the demand on the part of the communes of the Queen, Counts and Vitacura are very effective and every time is greater. For year 2005 a demand of 406 events projects, that corresponds to 2% of the total, distributed between the days Friday, Saturdays and Sundays, percentage that will be increased in next the 10 years due to factors like the growth of the population, participation of other communes, among others. The income for the first year of production, in where a price of $11.000 by boy will be considered, are of $89.320.000 (5037,30 UF). For the Waited for Flow of Box, it was obtained a VAN of 126.3,59 UF and a TIR of parameters that present/display to the project like an interesting idea, sustainable and with ample expectations of growth.
Notas
Tesis (Ingeniero Industrial)
Palabras clave
Pequeñas Empresas, Eventos Infantiles, Administración, Chile