Prefactibilidad técnico-económica de las hortalizas mínimamente procesadas
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Archivos
Fecha
2005
Profesor/a Guía
Idioma
es
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Andrés Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
El desarrollo del presente proyecto de titulación, se orienta a la factibilidad de instalar
una distribuidora de hortalizas minimamente procesadas en la Región Metropolitana,
determinando el mercado objetivo donde se insertará y los requisitos básicos que
necesita para su óptimo funcionamiento.
Para llevar a cabo este proyecto se debe aplicar algunas metodologías orientadas hacia
los tópicos significativos, como son el estudio y análisis de mercado donde serán
identificados los demandantes del producto y la proyección que tiene este; estrategias
comerciales que harán que el producto entren fuerte en el mercado; Localización que
tiene un numero de factores que la hacen un punto importante dentro del proyecto y la
evaluación económica del proyecto, por medio de indicadores económicos como son él
VAN y TIR donde los resultados serán con capital propio y financiado, los que
advertirán el comportamiento de la empresa para distintos tipos de escenario, dando
para ambos casos positivo.
Finalmente al realizar el estudio de mercado, se aprecia que hay una demanda
potencial dentro del mercado nacional, donde por medio de indicadores económicos se
tiene una proyección de la distribuidora en el tiempo, además de definir una estructura y
cuantificar la viabilidad comercial del proyecto.
The development of the present work of degree is oriented to the feasibility to install one distributor of processed vegetables minimamnete in the Region Metropolitana, determining the objective market where it was inserted and the basic requirements that need for their optimal operation. In order to carry out east project one is due to apply some methodologies oriented towards the significant topics, as they are the study and analysis of market where they will be identified the plaintiffs of the product and the projection that it has this; commercial strategies that will cause that the product enters strong the market; Location that it has I number of factors that make an important point within the project and the economic evaluation of the project, by means of economic indicators as they are he TIR and VNA where the results with equity capital and will be financed, those that they will notice the behavior of the company for different types from scene. Finally when making the market study, is appraised that there is one demands potential within the national market, where by means of economic indicators a projection of the distributor in the time is had, besides to define a structure and to quantify the commercial viability of the project.
The development of the present work of degree is oriented to the feasibility to install one distributor of processed vegetables minimamnete in the Region Metropolitana, determining the objective market where it was inserted and the basic requirements that need for their optimal operation. In order to carry out east project one is due to apply some methodologies oriented towards the significant topics, as they are the study and analysis of market where they will be identified the plaintiffs of the product and the projection that it has this; commercial strategies that will cause that the product enters strong the market; Location that it has I number of factors that make an important point within the project and the economic evaluation of the project, by means of economic indicators as they are he TIR and VNA where the results with equity capital and will be financed, those that they will notice the behavior of the company for different types from scene. Finally when making the market study, is appraised that there is one demands potential within the national market, where by means of economic indicators a projection of the distributor in the time is had, besides to define a structure and to quantify the commercial viability of the project.
Notas
Tesis (Ingeniero Industrial)
Palabras clave
Proyectos de Inversión, Evaluación, Procesamiento de Hortalizas, Hortalizas