Diseño de proyecto de etnoturismo para insertar a la comunidad mapuche Juan Quintuman en la oferta ecoturística de la comuna de Panguipulli, región de Los Ríos
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Fecha
2016
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es
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Universidad Andrés Bello
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Licencia CC
Licencia CC
Resumen
La Comunidad Juan Quintuman está ubicada en la precordillera de la comuna de Panguipulli, Región de Los Ríos. Es Una comunidad mapuche que aún tiene en vigencia su estructura espiritual y su religiosidad ancestral. En cuanto al turismo, está recién empezando a relacionarse con este tema y a ver los beneficios que les puede entregar.
El objetivo principal de esta tesis es diseñar un proyecto de etnoturismo en la Comunidad Juan Quintuman, el cual permita a la comunidad insertarse en la oferta turística de la comuna de Panguipulli. Los principales objetivos específicos para lograr esto son: Realizar un acucioso diagnóstico de la Comunidad Juan Quintuman en los ámbitos biofísico, sociocultural, y turístico del entorno, diseñar un producto etnoturístico en conjunto con la Comunidad Juan Quintuman, basado en el ecoturismo, de manera que este sea viable y pueda ser parte en la oferta turística de la Comuna de Panguipulli, Región de Los Ríos. Metodológicamente la propuesta se desarrolló en 4 etapas que combinaron trabajo de terreno, observación participante, análisis de información y talleres participativos.
Esta comunidad cuenta con atractivos naturales, culturales y con el capital humano necesario para poder desarrollar un proyecto de turismo. Sin embargo las personas deben recibir las capacitaciones correspondientes para ofrecer productos turísticos de calidad. La zona en 1a que se emplaza ]a comunidad posee una calidad visual alta, por tanto requiere de protección en los recursos naturales existente dentro de esta para no alterar el paisaje prístino que ahí existe. Cabe destacar el gran interés que existe por las personas de la comunidad en desarrollar un proyecto de turismo, esto a raíz de que ellos mismos han puesto en valor tanto su cultura, como Jos recursos naturales presentes en la comunidad.
El análisis FODA del presente proyecto deja en evidencia que existe gran cantidad de fortalezas y oportunidades en la Comunidad Juan Quintuman para el etnoturismo, con las cuales se determinaron diferentes estrategias de manera de que las potencialidades presentes en dicha comunidad se desarrollen correctamente en el ámbito del turismo. En este contexto, los principales productos turísticos del proyecto se basan en 3 circuitos en los cuales los tmi.stas pueden vivenciar y participar de diferentes actividades culturales y al aire libre dentro de la comunidad, en donde serán los mismos integrantes de la comunidad los que entregarán cada servicio y acompañaran al turista durante los circuitos.
Finalmente, la e\>aluación económica desarrollada tuvo como principal propósito cuantificar el apoyo a solicitar/obtener (de Endesa y/o entidades públicas) cuyo monto se aproxima a los $100.000.000, con Jo que se viabiliz.a el flujo de caja para el año clave en la ejecución del proyecto, así los flujos de caja y utilidad anual en todos los años dan positivo. Por último, el VAN resultante de $313.736293 corresponde aproximadamente a 5 veces la inversión inicial de $63.656.380.
Como conclusión, el presente proyecto estudiado desde el punto de vista técnico, ambiental y económico, es recomendable y significa un impacto social positivo relevante para la Comunidad Juan Quintuman, permitiendo una adecuada inserción del proyecto en la oferta turística de la comuna de Panguipulli, dada la calidad de la experiencia poSible de vivenciar, el interés de la comunidad, la calidad del paisaje inserto, aledaño y su historia.
The Community Juan Quintuman is Jocated in the foothills of the Panguipulli 's commune in the Region of Los Rios. It is a Mapuche community that still has its spiritual structure and their ancestral religion. As for tourism, it is just beginning to relate to this topic and to see the benefits tbat can bring them. The main objective of this thesis is to design an ethnic tourism's project in the Community Juan Quintuman, which allows the community to be inserted into the Panguipulli's tourism offer. Toe main specific objectives to achieve this are; execute a detruled diagnosis of the Community Jmm Qruntmnan in socio-cultura], biophysicist and tourism segment. Design ethnic tourism's products together with the Community Juan Quintuman, based on ecotourism, so this is viable and can be part of the ecotourism' s offer of the Municipality of Panguipulli, Región de Los Ríos. Methodologically the proffer was de-v-eloped in 4 stages combined :fieldwork, participant obseTvation, data analysis and participatory workshops. This community has natural attractions, cuJtura1 attractions and the human capital necessary to be able to deveJop a tourism's pmject. However peop}e must receive the appropriate trainings so they can provide tourism products of quality. The community has a high visual quality, which is why the natural resources existing inside the community neoos protection so the pristine Jandscape doesn't get affected. lt is necessary to emphasize the interest that e-rists .from the people of the community to develop a tourism' s, this resulting after they themselves have put in val u e their culture, and the natural resources existing in the community. Toe S WOT analysis of tbis project mainly indicates that tbere are plenty of strength and opportunities in the Community Juan Quintuman, wit:h which different strategies were determined so that the potentials exísting in the community develops properly in the field of tourism. Along with thís, the maín tourism products of the project are based on 3 circuits, in which the tourists can experience and participate in different cultural and outdoor activities inside of the community, where the same community's members are who delivered each service and go together with the tourist during the circuits. Finally, the main results of tbe economic evaluation are; to quantify tbe main support to request/get (from Endesa and/or pnblic entit:ies) for the amonnt of$100 miilion Chilean pesos, with this the cash flow becomes viable for the key year in the project implementation, and cash flows and annnal profit in every year are positive. Finally, the resnlting NPV of $ 313736,,293 Chilean pesos corresponds to approximately 5 times the initial investment of $63,656,380 Chilean pesos. In conclusion, this project studied from tbe technical, environmental and economic point of view it is fully recommended aod means a sigoificant positive social impact for the Communíty Juan Quintuman, aUowing a proper insertion of the project in the Panguipulli's tourism offer, given the quality of possible experience, the community interest, the quality of landscape and history.
The Community Juan Quintuman is Jocated in the foothills of the Panguipulli 's commune in the Region of Los Rios. It is a Mapuche community that still has its spiritual structure and their ancestral religion. As for tourism, it is just beginning to relate to this topic and to see the benefits tbat can bring them. The main objective of this thesis is to design an ethnic tourism's project in the Community Juan Quintuman, which allows the community to be inserted into the Panguipulli's tourism offer. Toe main specific objectives to achieve this are; execute a detruled diagnosis of the Community Jmm Qruntmnan in socio-cultura], biophysicist and tourism segment. Design ethnic tourism's products together with the Community Juan Quintuman, based on ecotourism, so this is viable and can be part of the ecotourism' s offer of the Municipality of Panguipulli, Región de Los Ríos. Methodologically the proffer was de-v-eloped in 4 stages combined :fieldwork, participant obseTvation, data analysis and participatory workshops. This community has natural attractions, cuJtura1 attractions and the human capital necessary to be able to deveJop a tourism's pmject. However peop}e must receive the appropriate trainings so they can provide tourism products of quality. The community has a high visual quality, which is why the natural resources existing inside the community neoos protection so the pristine Jandscape doesn't get affected. lt is necessary to emphasize the interest that e-rists .from the people of the community to develop a tourism' s, this resulting after they themselves have put in val u e their culture, and the natural resources existing in the community. Toe S WOT analysis of tbis project mainly indicates that tbere are plenty of strength and opportunities in the Community Juan Quintuman, wit:h which different strategies were determined so that the potentials exísting in the community develops properly in the field of tourism. Along with thís, the maín tourism products of the project are based on 3 circuits, in which the tourists can experience and participate in different cultural and outdoor activities inside of the community, where the same community's members are who delivered each service and go together with the tourist during the circuits. Finally, the main results of tbe economic evaluation are; to quantify tbe main support to request/get (from Endesa and/or pnblic entit:ies) for the amonnt of$100 miilion Chilean pesos, with this the cash flow becomes viable for the key year in the project implementation, and cash flows and annnal profit in every year are positive. Finally, the resnlting NPV of $ 313736,,293 Chilean pesos corresponds to approximately 5 times the initial investment of $63,656,380 Chilean pesos. In conclusion, this project studied from tbe technical, environmental and economic point of view it is fully recommended aod means a sigoificant positive social impact for the Communíty Juan Quintuman, aUowing a proper insertion of the project in the Panguipulli's tourism offer, given the quality of possible experience, the community interest, the quality of landscape and history.
Notas
Tesis (Administrador en Ecoturismo)
Palabras clave
Turismo cultural, Desarrollo de proyecto etnoturístico, Recursos Naturales, Capital Humano, Chile