Estudio de Prefactibilidad para la Implementación del Programa Bandera Azul en la Playa Las Salinas, Comuna de Viña del Mar, Región de Valparaíso, Chile
No hay miniatura disponible
Archivos
Fecha
2014
Profesor/a Guía
Facultad/escuela
Idioma
es
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Andrés Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
La poca conciencia ambiental que tienen los turistas que realizan turismo de sol y playa, el
mantener nuestras costas limpias, el que personas con movilidad reducida puedan acceder a
la playa sin inconvenientes y la convicción de que se puede cambiar el comportamiento de
los Chilenos en las playas, es lo que motivo la idea de generar estudio para dar paso a la
certificación de playas Chilenas con el galardón de Bandera Azul.
El Programa Bandera Azul actualmente se encuentra en 44 países, siendo Brasil el único país
en Sudamérica el cual cuenta con 2 playas certificadas. El objetivo principal de esta
certificación es tratar de hacer que el turismo de sol y playa sea lo menos invasivo con el
medio ambiente incorporando a la comunidad local y a personas con movilidad reducida para
que puedan aprovechar las playas y los servicios que en ellas se puedan ofrecer.
La comuna de Viña del Mar cuenta con atributos para ser acreedora de esta certificación
puesto que es un destino turístico que cada año recibe gran cantidad de turistas provenientes
de todo el país, y principalmente de Santiago ya que solo las separan 120 Kilómetros. A su
vez cuenta con playas amplias y de gran calidad para recibir a estos turistas, también cuenta
con una cantidad de servicios especializados en turismo que la hace ser una comuna idónea
para postular a la certificación Bandera Azul.
A través de investigaciones y salidas a terreno se evaluó la prefactibilidad técnica y
económica que tiene la playa Las Salinas para que pueda ser premiada con el galardón de
Bandera Azul, en donde se concluye con una propuesta de trabajo para cumplir con los
criterios que exige la Fundación de Educación Ambiental (FEE), organismo que otorga dicha
certificación.
Gran parte de los visitantes encuestados demostró estar a favor de la implementación del
Programa Bandera Azul, siendo conscientes de que el comportamiento de los visitantes
muchas veces es bastante nocivo para el ecosistema marino costero. A su vez el implementar
el Programa Dependerá única y exclusivamente de que los actores relevantes identificados en el estudio estén de acuerdo en trabajar juntos en pro de obtener la certificación, asumiendo
costos monetarios y responsabilidades que implica según sea el caso.
Este estudio sin pretender serlo funcionaria como una especie de guía para superar los
criterios que le impone la Fundación de Educación Ambiental (FEE) para obtener la
certificación Bandera Azul en la playa Las Salinas.
The little environmental awareness have made tourist attractions of sun and sand, keeping our shores clean, the people with reduced mobility to access the beach without problems and the belief that yo u can change the behavior in the Chilean beaches, which is why the idea of generating study to make way for the certification of Chilean beaches with Blue Flag award. The Blue Flag Programme is now in 44 countries, with Brazil the only South American country which has 2 certified beaches. The main purpose ofthis certification is to try to make the sun and beach tourism is the least invasive to the environment incorporating the local community and people with disabilities so they can take advantage of the beaches anc;i the services that they can offer. The Viña del Mar has attributes to be a creditor of this certification since it is a tourist destination that annually receives many tourists from all over the country, mainly the Santiago since only 120 miles apart. Tum has extensive and high quality for these tourists beaches, also has a number of specialized services in tourism that makes it an ideal municipality to apply for Blue Flag certification. Through research and field trips the technical and economic feasibility having the beach Las Salinas in order to be awarded the Blue Flag award, where it concludes with a proposal for work to meet the required criteria are evaluated Foundation for Environmental Education (FEE), an organization that provides such certification. Many ofthe visitors surveyed proved to be in favor ofthe implementation ofthe Blue Flag Program, being aware that the visitor behavior is often quite harmful to the coastal marine ecosystem. In turn, implement the program depend solely that relevant stakeholders are identified in the study agreed to work together towards obtaining certification, assuming monetary costs and responsibilities involved as appropriate. This study not pretend to be official as a kind of guide to overcome the criteria imposed by the Foundation for Environmental Education (FEE) for the Blue Flag certified beach Las Salinas.
The little environmental awareness have made tourist attractions of sun and sand, keeping our shores clean, the people with reduced mobility to access the beach without problems and the belief that yo u can change the behavior in the Chilean beaches, which is why the idea of generating study to make way for the certification of Chilean beaches with Blue Flag award. The Blue Flag Programme is now in 44 countries, with Brazil the only South American country which has 2 certified beaches. The main purpose ofthis certification is to try to make the sun and beach tourism is the least invasive to the environment incorporating the local community and people with disabilities so they can take advantage of the beaches anc;i the services that they can offer. The Viña del Mar has attributes to be a creditor of this certification since it is a tourist destination that annually receives many tourists from all over the country, mainly the Santiago since only 120 miles apart. Tum has extensive and high quality for these tourists beaches, also has a number of specialized services in tourism that makes it an ideal municipality to apply for Blue Flag certification. Through research and field trips the technical and economic feasibility having the beach Las Salinas in order to be awarded the Blue Flag award, where it concludes with a proposal for work to meet the required criteria are evaluated Foundation for Environmental Education (FEE), an organization that provides such certification. Many ofthe visitors surveyed proved to be in favor ofthe implementation ofthe Blue Flag Program, being aware that the visitor behavior is often quite harmful to the coastal marine ecosystem. In turn, implement the program depend solely that relevant stakeholders are identified in the study agreed to work together towards obtaining certification, assuming monetary costs and responsibilities involved as appropriate. This study not pretend to be official as a kind of guide to overcome the criteria imposed by the Foundation for Environmental Education (FEE) for the Blue Flag certified beach Las Salinas.
Notas
Tesis (Administrador en Ecoturismo)
Palabras clave
Playas, Ecología Humana, Protección del Medio Ambiente, Turismo, Chile, Región de Valparaíso, Comuna de Viña del Mar