Gestión comunicacional de los programas de actividad física y deporte en la comuna de San Ramón
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Date
2018
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es
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Universidad Andrés Bello
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Abstract
Numerosas son las investigaciones acerca de la importancia de la actividad
física y el deporte tanto en la salud como en contextos generales de la vida
humana (cohesión social, procesos mentales, rendimiento escolar y calidad
de vida), las cuales, aportan y generan conocimiento relevante a una
sociedad inmersa en el fenómeno del sedentarismo, el que genera a su vez,
el padecimiento de enfermedades crónicas no transmisibles entre los sujetos
que llevan dicho estilo de vida. Es por ello, que esta problemática se ha
incluido dentro de las temáticas a atender dentro del país, y específicamente
en los municipios, con diseños contextualizados de los programas de
actividad física y deporte según las necesidades propias de los sujetos que
ahí conviven. Una de las condicionantes para que se concrete la practica
física y deportiva dentro de las comunidades, se relaciona con la gestión
comunicacional que realiza cada municipio en el interior de su zona, teniendo
en consideración formas de vida y la cultura propia de los sujetos que
conviven en un sector común. La presente investigación tiene como foco
caracterizar el nivel de conocimiento de los habitantes de la comuna de San
Ramón, respecto de los programas de actividad física y deporte que ofrece el
municipio, lo cual revela a su vez, las formas de promoción utilizadas y
proposición de los medios de comunicación idóneos para que de esta forma
la comunidad se informe y pueda acceder a los programas que dispone el
municipio.
There are plenty of research about the importance of physical activity and sports concerning not only people’s health, but also other aspects of human life (socialization, mental processes, academic performance and life quality). Evidence of such research has indicated that our current society is immersed in a sedentary lifestyle which is mainly caused by the excessive use of technology. Hence, this issue has been included in the policies to be addressed throughout the country, especially in the districts. This is done through contextualized designs of physical activity and sports programs regarding the people’s needs surrounding such communities. Thus, one of the concerns that encourages the practice of physical activity and sports is related to the communicational management of every district taking into consideration the diversity of lifestyles as well as the people’s culture of each community. The aim of this research is to classify the knowledge’s degree of San Ramon population regarding the physical activity and sports programs offered by the district. Moreover, to unveil the methods of promotion used by the district and also the development of a proposal for appropriate means of communication that could provide better information for the community, facilitating the access to the district’s programs.
There are plenty of research about the importance of physical activity and sports concerning not only people’s health, but also other aspects of human life (socialization, mental processes, academic performance and life quality). Evidence of such research has indicated that our current society is immersed in a sedentary lifestyle which is mainly caused by the excessive use of technology. Hence, this issue has been included in the policies to be addressed throughout the country, especially in the districts. This is done through contextualized designs of physical activity and sports programs regarding the people’s needs surrounding such communities. Thus, one of the concerns that encourages the practice of physical activity and sports is related to the communicational management of every district taking into consideration the diversity of lifestyles as well as the people’s culture of each community. The aim of this research is to classify the knowledge’s degree of San Ramon population regarding the physical activity and sports programs offered by the district. Moreover, to unveil the methods of promotion used by the district and also the development of a proposal for appropriate means of communication that could provide better information for the community, facilitating the access to the district’s programs.
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Tesis (Magíster en Gestión de la Actividad Física y Deportiva)
Keywords
Actividad Física, Deportes, Comunicación, Administración, Chile, San Ramón