Estrategias de mejora de productividad y competitividad de la empresa “Transportes Ricky” para su permanencia y crecimiento futuro
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Fecha
2017
Autores
Profesor/a Guía
Facultad/escuela
Idioma
es
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Universidad Andrés Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
“Los áridos son un recurso mineral imprescindible para la industria de la construcción pública y privada, siendo el insumo principal en la edificación de viviendas, espacios urbanos, centros comerciales y redes viales”. (ANEFA, 2009).
Dada la importancia de este recurso y lo poco profesionalizado de la extracción de este material, este proyecto se enfoca en el análisis de productividad y competitividad de una de las empresas de este rubro llamada “Transportes Ricky”, una planta de extracción y procesamiento de áridos, ubicada en San Gregorio, (VI Región del Libertador Bernardo O’Higgins Chile) la que, pese a tener una trayectoria importante, aún posee un bajo posicionamiento y problemas en la gestión de la empresa.
La productividad va relacionada con la mejora continua del sistema de gestión de la calidad, en relación con los estándares de producción. Si se mejoran estos estándares, entonces hay un ahorro de recursos que se reflejan en el aumento de la utilidad.
Si existe un incremento en la actividad productiva, la empresa podrá lanzar al mercado sus productos a precios más bajos que la competencia. Esto le supondrá un incremento de sus cuotas de mercado (de sus ventas) lo que le permite a la empresa crecer y permanecer a largo plazo de modo competitivo.
Para ello, en primer lugar, se realiza un análisis interno de la empresa, ubicación, maquinaria que posee, áridos que comercializa y administración. Además, se evalúa a la competencia directa en estos ámbitos. Posteriormente, utilizando la información obtenida mediante encuestas e investigación en terreno, se elabora un plan de mejora enfocado principalmente a las falencias que la empresa Transportes Ricky posee para su permanencia y crecimiento futuro.
The Aggregates are an essential mineral resource for the public and private construction industry, being the main input in the construction of housing, urban spaces, shopping centers and road networks." (ANEFA, 2009). Given the importance of this resource and the unprofessional nature of the extraction of this material, this project focuses on the analysis of productivity and competitiveness of one of the companies in this area called "Transportes Ricky", a plant for the extraction and processing of aggregates , Located in San Gregorio, (VI region of the Libertador Bernardo O'Higgins, Chile), which despite of having a significant trajectory, still has a low positioning and problems in the management of the company. Productivity is related to the continuous improvement of the quality management system, in relation to the production standards. If these standards are improved, then there is a saving of resources that are reflected in the increase of the utility. If there is an increase in the productive activity, the company can market its products at lower prices than the competition. This will mean an increase in their market shares (of their sales) Allowing the company to grow and stay in the long term in a competitive way. To do this, first, it does an internal analysis of the company, location, machinery it owns, aggregates market and administration. In addition, is evaluated, the direct competition in these areas. Subsequently, using the information obtained through surveys and field research, an improvement plan is elaborated mainly focused on the shortcomings that the company Transportes Ricky possesses for its permanence and future growth.
The Aggregates are an essential mineral resource for the public and private construction industry, being the main input in the construction of housing, urban spaces, shopping centers and road networks." (ANEFA, 2009). Given the importance of this resource and the unprofessional nature of the extraction of this material, this project focuses on the analysis of productivity and competitiveness of one of the companies in this area called "Transportes Ricky", a plant for the extraction and processing of aggregates , Located in San Gregorio, (VI region of the Libertador Bernardo O'Higgins, Chile), which despite of having a significant trajectory, still has a low positioning and problems in the management of the company. Productivity is related to the continuous improvement of the quality management system, in relation to the production standards. If these standards are improved, then there is a saving of resources that are reflected in the increase of the utility. If there is an increase in the productive activity, the company can market its products at lower prices than the competition. This will mean an increase in their market shares (of their sales) Allowing the company to grow and stay in the long term in a competitive way. To do this, first, it does an internal analysis of the company, location, machinery it owns, aggregates market and administration. In addition, is evaluated, the direct competition in these areas. Subsequently, using the information obtained through surveys and field research, an improvement plan is elaborated mainly focused on the shortcomings that the company Transportes Ricky possesses for its permanence and future growth.
Notas
Tesis (Ingeniero Constructor)
Palabras clave
Productividad Industrial, Aridos (Materiales de Construcción), Comercialización.