Do ambient conditions (Air quality, noise level and temperature) and image congruity matter for boosting customer approach behaviors in the fsc sector?
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Archivos
Fecha
2020-12
Profesor/a Guía
Facultad/escuela
Idioma
en
Título de la revista
ISSN de la revista
Título del volumen
Editor
MDPI
Nombre de Curso
Licencia CC
Attribution 4.0 International
Licencia CC
https://creativecommons.org/licenses/by/4.0/
Resumen
The present research presented a conceptual framework by uncovering the apparent role of ambient condition quality (in-flight air, noise level, and temperature), image congruity, love, respect, and perceived ticket price in increasing customer approach behaviors in the full service carrier (FSC) industry. A quantitative method was used. The evaluation of the measurement model verified the quality of construct measures. Findings from statistical analyses demonstrated the significant associations among research variables, and identified the mediating nature of FSC love and FSC respect. In addition, the important moderating effect of perceived FSC ticket price was found. A prominent role of ambient condition quality in eliciting approach behaviors was also explored. Overall, our theoretical framework contained a prediction power for approach behaviors. The research findings thus assist FSC researchers and practitioners to better understand the process of generating the customer decision-making process and behaviors that are positive for full service carriers. This research hence successfully fulfilled its objective to discover the influences of the customer approach behaviors in the full service carrier (FSC) industry. © 2020 by the authors. Licensee MDPI, Basel, Switzerland.
Notas
Indexación: Scopus
Palabras clave
Approach behaviors, FSC love, FSC respect, Full service carrier (FSC), Image congruity, Quality of ambient conditions, Ticket price
Citación
Sustainability (Switzerland) Volume 12, Issue 24, Pages 1-14 2 December 2020
DOI
10.3390/su122410636