Modelo de negocios plazas saludables MuévetefitChile en la comuna de Pudahuel
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Date
2021
Authors
Profesor/a GuĂa
Facultad/escuela
Idioma
es
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Universidad Andrés Bello
Nombre de Curso
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Abstract
El uso de los espacios abiertos para realizar actividad fĂsica en tiempos de pandemia ha crecido de
manera abismantes y con esto se ha visto una disminución del sedentarismo, el estrés y ansiedad
en la poblaciĂłn. Como se ha estudiado el Covid-19 produce consecuencias graves en las personas
que padecen sobrepeso u obesidad, motivo por el cual el paĂs se ha visto en la necesidad de
promover la realizaciĂłn de actividad fĂsica al aire libre de manera de reducir el riesgo de contagio,
fomentando asà hábitos de vida saludables en la población durante y post pandemia.
Debido a los antecedentes anteriormente mencionados y siendo la actividad fĂsica una necesidad
biolĂłgica, es que nace Muevetefitchile, un modelo de negocios que busca la realizaciĂłn de la
actividad fĂsica al aire libre. Este proyecto busca cambiar el paradigma de la realizaciĂłn de la
actividad fĂsica enfocándose en fortalecer las habilidades transversales, utilizando las plazas
saludables como principal recurso para que los vecinos de la comuna de Pudahuel retomen o inicien
hábitos que mejoren su calidad de vida.
Es importante para desarrollar este proyecto que se logre generar un equipo multidisciplinario de
profesionales especializados en el área de la actividad fĂsica y salud, con la capacidad de incentivar
y motivar a los usuarios. Y con esto contribuir a mejorar la salud y calidad de vida que ha sido
mermada por la pandemia, los altos Ăndices de sedentarismo y los escases de acceso a la realizaciĂłn
de actividad fĂsica en la comuna de Pudahuel.
The use of open spaces for physical activity in times of pandemic has grown dramatically and this has seen a decrease in sedentary lifestyle, stress and anxiety in the population. As Covid-19 has been studied, it produces serious consequences in people who are overweight or obese, which is why the country has seen the need to promote physical activity outdoors in order to reduce the risk of contagion , thus promoting healthy lifestyle habits in the population during and after the pandemic. Due to the aforementioned antecedents and being physical activity a biological necessity, Muevetefitchile was born, a business model that seeks to carry out physical activity outdoors. This project seeks to change the paradigm of physical activity, focusing on strengthening transversal skills, using healthy squares as the main resource for residents of the Pudahuel commune to resume or start habits that improve their quality of life. It is important to develop this project that it is possible to generate a multidisciplinary team of professionals specialized in the area of physical activity and health, with the ability to encourage and motivate users to seek their best version. And with this contribute to improving health and quality of life that has been diminished by the pandemic, the high rates of sedentary lifestyle and the lack of access to physical activity in the Pudahuel commune.
The use of open spaces for physical activity in times of pandemic has grown dramatically and this has seen a decrease in sedentary lifestyle, stress and anxiety in the population. As Covid-19 has been studied, it produces serious consequences in people who are overweight or obese, which is why the country has seen the need to promote physical activity outdoors in order to reduce the risk of contagion , thus promoting healthy lifestyle habits in the population during and after the pandemic. Due to the aforementioned antecedents and being physical activity a biological necessity, Muevetefitchile was born, a business model that seeks to carry out physical activity outdoors. This project seeks to change the paradigm of physical activity, focusing on strengthening transversal skills, using healthy squares as the main resource for residents of the Pudahuel commune to resume or start habits that improve their quality of life. It is important to develop this project that it is possible to generate a multidisciplinary team of professionals specialized in the area of physical activity and health, with the ability to encourage and motivate users to seek their best version. And with this contribute to improving health and quality of life that has been diminished by the pandemic, the high rates of sedentary lifestyle and the lack of access to physical activity in the Pudahuel commune.
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Tesis (MagĂster en GestiĂłn de la Actividad FĂsica y Deportiva)
Keywords
Actividad FĂsica, Proyectos Deportivos, Chile, Pudahuel, Proyectos de InversiĂłn, Desarrollo