Propuesta de un producto ecoturístico : buceo adaptado para personas con discapacidad auditiva en Concepción, región del Biobío, Chile
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Archivos
Fecha
2023
Profesor/a Guía
Facultad/escuela
Idioma
es
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Editor
Universidad Andrés Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
Esta investigación busca evaluar la viabilidad en diversos ámbitos, de una propuesta de un producto ecoturístico de buceo para personas con discapacidad auditiva, con un enfoque integral que abarca la inclusión dentro del ecoturismo, la salud y bienestar de este segmento de la población. Así mismo enfatiza en la creación de una experiencia innovadora, accesible y de calidad.
Este proyecto posee como objetivo general la creación de un producto ecoturístico de buceo especializado para personas con discapacidad auditiva que ofrezca una experiencia única y enriquecedora. Para lograr este objetivo general, se establecen tres objetivos específicos, que guiarán el desarrollo del proyecto.
El primer objetivo es realizar un estudio de mercado, el cual se llevará de manera exhaustiva, para comprender las necesidades y preferencias de las personas con discapacidad auditiva para lograr con éxito una actividad de buceo. Esto permitirá identificar oportunidades, demandas y competencias en el sector, como también evaluar la viabilidad de la creación de este producto ecoturístico. Para este objetivo específico se desarrolla una encuesta, la cual busca obtener información detallada y de primera fuente sobre las necesidades y preferencias de nuestro público objetivo, que en este caso son las personas con discapacidad auditiva.
El segundo objetivo específico, es realizar un estudio técnico, el cual aborda diversos aspectos, como la infraestructura necesaria, la formación del personal, la adaptación del proceso y equipo, y por último la creación de protocolos de seguridad diseñados especialmente para personas con discapacidad auditiva. El ultimo objetivo específico, consiste en la creación de un estudio financiero en base al proyecto, el cual evalué la viabilidad económica de este. El estudio financiero incluye la estimación de costos, los cuales son asociados al arriendo de equipo, la contratación de instructores, estrategias de marketing, etc. De este mismo modo, se proyecta los ingresos estimados para el proyecto en un periodo determinado, considerando un precio y cantidad de clientes razonables.
Para llevar a cabo estos objetivos, se desarrollan diversos instrumentos de recolección de datos, los cuales entregaran información detallada y específica para cada etapa del proyecto.
This research aims to assess the viability in various aspects of a proposal for an ecotourism diving product for people with hearing disabilities. It takes a comprehensive approach that encompasses inclusion within ecotourism, as well as the health and wellbeing of this population segment. It also emphasizes the creation of an innovative, accessible, and high-quality experience. The general objective of this project is to create a specialized ecotourism diving product for people with hearing disabilities that offers a unique and enriching experience. To achieve this overarching goal, three specific objectives are established to guide the project's development. The first specific objective is to conduct a market study comprehensively to understand the needs and preferences of people with hearing disabilities for a successful diving activity. This will identify opportunities, demands, and competencies in the sector, as well as evaluate the feasibility of creating this ecotourism product. For this specific objective, a survey is developed to obtain detailed and firsthand information about the needs and preferences of our target audience, which, in this case, is people with hearing disabilities. The second specific objective is to conduct a technical study addressing various aspects such as necessary infrastructure, personnel training, adaptation of processes and equipment, and the creation of safety protocols specifically designed for people withhearing disabilities. The last specific objective is the creation of a financial study based on the project, which assesses its economic viability. The financial study includes estimating costs associated with equipment rental, instructor hiring, marketing strategies, etc. Likewise, it projects the estimated revenues for the project over a specified period, considering reasonable prices and quantities of clients. To achieve these objectives, various data collection instruments are developed, providing detailed and specific information for each stage of the project.
This research aims to assess the viability in various aspects of a proposal for an ecotourism diving product for people with hearing disabilities. It takes a comprehensive approach that encompasses inclusion within ecotourism, as well as the health and wellbeing of this population segment. It also emphasizes the creation of an innovative, accessible, and high-quality experience. The general objective of this project is to create a specialized ecotourism diving product for people with hearing disabilities that offers a unique and enriching experience. To achieve this overarching goal, three specific objectives are established to guide the project's development. The first specific objective is to conduct a market study comprehensively to understand the needs and preferences of people with hearing disabilities for a successful diving activity. This will identify opportunities, demands, and competencies in the sector, as well as evaluate the feasibility of creating this ecotourism product. For this specific objective, a survey is developed to obtain detailed and firsthand information about the needs and preferences of our target audience, which, in this case, is people with hearing disabilities. The second specific objective is to conduct a technical study addressing various aspects such as necessary infrastructure, personnel training, adaptation of processes and equipment, and the creation of safety protocols specifically designed for people withhearing disabilities. The last specific objective is the creation of a financial study based on the project, which assesses its economic viability. The financial study includes estimating costs associated with equipment rental, instructor hiring, marketing strategies, etc. Likewise, it projects the estimated revenues for the project over a specified period, considering reasonable prices and quantities of clients. To achieve these objectives, various data collection instruments are developed, providing detailed and specific information for each stage of the project.
Notas
Tesis (Administrador de Ecoturismo)
Palabras clave
Buceo, Personas con Discapacidad Auditiva, Recreación, Ecoturismo, Evaluación, Chile, Concepción.