Factibilidad técnica y económica de un centro de belleza y vestuario para eventos.
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Archivos
Fecha
2005
Autores
Profesor/a Guía
Idioma
es
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Andrés Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
El proyecto: “Factibilidad técnica y económica para un centro de belleza y vestuario
para eventos” tiene como finalidad instalar un centro de estética integral y un taller de
confección de vestidos. El proyecto combina el arriendo de vestidos con el cuidado
personal requerido por las mujeres de la comuna de Providencia y sus alrededores para
eventos y ocasiones especiales. Una de las ventajas que tiene este centro integral de la
mujer, es que las mujeres no necesitan trasladarse de un lugar a otro para estar
preparadas para algún evento.
Actualmente en Chile no existe ningún servicio para la atención integral de la mujer.
Muchos de los vestidos utilizados en eventos son usados solo una vez y muchas
mujeres se han dado cuenta que una mejor alternativa es arrendarlos.
Para realizar el estudio de factibilidad del proyecto se ha considerado un estudio de
mercado, en cual se identificó al segmento objetivo este son las mujeres de edad de
más de 15 años y de los segmentos socioeconómicos C1, C2 y principalmente C3. Se
realizó la estimación de mercado para la cantidad de matrimonios que se realizarán en
el futuro, en esta proyección la cantidad de matrimonios va disminuyendo, pero aún así
existe demanda, ya que se realizó una encuesta y se encontró que un 68% de las
personas aceptaron el servicio para novias, y un 75% aceptó el de fiesta.
En el estudio técnico se identificó la localización en la calle Mardoqueo Fernández 93,
comuna de providencia este local tiene una excelente ubicación, pues se encuentra a
dos locales de la calle 11 de septiembre. Los equipos requeridos son la máquina de
coser, y en el área estética son principalmente los peinadores, sillones, camillas,
lavapelos y artefactos eléctricos.
El personal necesario para atender el centro de estética y el taller de confección son 7
más personal de staff.
Con la evaluación económica y considerando los puntos anteriores, el VAN puro del
proyecto es de 746 UF y el TIR de 15%, el VAN ajustado el de 2.372 UF y el TIR 29%.
The project: " Technical and economic Feasibility for a center of beauty and wardrobe for events " it has as purpose install a center of integral aesthetics and a workshop of confection of dresses(clothes). The project combines the rental of dresses with the personal care needed by the women of the commune of Providencia and surroundings for events and special occasions. One of the advantages that has this integral center of the woman, is that the women do not need to move to and from to be prepared for any event Nowadays in Chile there does not exist any service for the integral attention of the woman. Many of the dresses used in events are used only once and many women have realized that a better alternative is to hire them. To realize the study of feasibility of the project has been considered to be a market research, in which I identify to the objective this segment they are the women of age of more than 15 years and of the socioeconomic segments C1, C2 and principally C3. The estimation of market was realized for the quantity of marriages that were realized in the future, in this projection the quantity of marriages goes diminishing, but even this way demand exists, since I realize a survey and one thought that 68 % of the persons accepted the service for girlfriends, and 75 % I accept that of holiday party. In the technical study I identify the location in the street Mardoqueo Fernandez 93, commune of decision this place has an excellent location; it is to two places of the street on September 11. The needed equipments are the sewing machine, and in the aesthetic area they are principally the hairdressers, armchairs, stretchers and electrical appliances. The necessary personnel to attend to the center of aesthetics and the workshop of confection are 7 more personal of staff. With the economic evaluation and considering the previous points, VAN of the project is 746 UF and the TIR is 15 %, VAN fitted that of 2.372 UF and the TIR 29 %.
The project: " Technical and economic Feasibility for a center of beauty and wardrobe for events " it has as purpose install a center of integral aesthetics and a workshop of confection of dresses(clothes). The project combines the rental of dresses with the personal care needed by the women of the commune of Providencia and surroundings for events and special occasions. One of the advantages that has this integral center of the woman, is that the women do not need to move to and from to be prepared for any event Nowadays in Chile there does not exist any service for the integral attention of the woman. Many of the dresses used in events are used only once and many women have realized that a better alternative is to hire them. To realize the study of feasibility of the project has been considered to be a market research, in which I identify to the objective this segment they are the women of age of more than 15 years and of the socioeconomic segments C1, C2 and principally C3. The estimation of market was realized for the quantity of marriages that were realized in the future, in this projection the quantity of marriages goes diminishing, but even this way demand exists, since I realize a survey and one thought that 68 % of the persons accepted the service for girlfriends, and 75 % I accept that of holiday party. In the technical study I identify the location in the street Mardoqueo Fernandez 93, commune of decision this place has an excellent location; it is to two places of the street on September 11. The needed equipments are the sewing machine, and in the aesthetic area they are principally the hairdressers, armchairs, stretchers and electrical appliances. The necessary personnel to attend to the center of aesthetics and the workshop of confection are 7 more personal of staff. With the economic evaluation and considering the previous points, VAN of the project is 746 UF and the TIR is 15 %, VAN fitted that of 2.372 UF and the TIR 29 %.
Notas
Tesis (Ingeniero Industrial)
Palabras clave
Belleza Personal., Prendas de Vestir, Proyectos de Inversión, Evaluación