Aplicación de una oficina técnica a obras de ingeniería y construcción-alcances económicos y administrativos de la actividad
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Fecha
2011
Autores
Profesor/a Guía
Facultad/escuela
Idioma
es
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Universidad Andrés Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
La presente investigación ha tenido como finalidad elaborar un Modelo de Negocio
genéricamente aplicable a la actividad de las Oficinas Técnicas de Ingeniería y
Construcción (OTICs), con la finalidad de contar con un marco de referencia que
permita aplicar metodologías de gestión para la creación de ventajas competitivas y su
sostenimiento en el tiempo.
Para lo anterior, el Marco Teórico caracteriza en primer término las responsabilidades
técnicas y contractuales de las OTICs, para posteriormente visualizarlas desde su
perspectiva como actividad económica o de negocios.
El modelo de negocio aplicable a esta actividad ha sido desarrollado utilizando la
metodología "Visión de la empresa basada en sus Recursos" (RBVF, su sigla en inglés).
Esta modelación define como punto de partida la necesidad de crear y mantener en el
tiempo una ventaja competitiva que asegure la permanencia de la OTIC en el mercado
y permita a ésta satisfacer sus objetivos económicos.
Este desarrollo ha permitido elaborar un mapa estratégico de lo que debería ser el perfil
de competencias económicas y funcionales de la OTIC para crear y mantener en el
tiempo sus ventajas competitivas y proteger el valor generado por su actividad.
The current research has had the target of creating a Business Model that can be applied to the activities performed by the Technical Bureaus of Engineering and Construction (TBEC's), in arder to have a framework to permit the application of management methods for the creation of advantages that are competitive and sustainable over time. For this, the Theorical Framework sets in first place the TBEC's technical and contractual responsibilities for later viewing from its own perspective as an economic or business activity. The business model applicable to this activity has been developed using the "ResourceBased View of the Firm" method (RBVF). This modeling defines as starting point the need to create and maintain a competitive advantage over time, to ensure the permanence of the TBEC in the market and allow it to meet its economic goals. This development has enabled the creation of a strategic map of what should be the profile of economic and functional competence of the TBEC, to create and maintain its competitive advantage over time and protect the value generated by its activity and performance.
The current research has had the target of creating a Business Model that can be applied to the activities performed by the Technical Bureaus of Engineering and Construction (TBEC's), in arder to have a framework to permit the application of management methods for the creation of advantages that are competitive and sustainable over time. For this, the Theorical Framework sets in first place the TBEC's technical and contractual responsibilities for later viewing from its own perspective as an economic or business activity. The business model applicable to this activity has been developed using the "ResourceBased View of the Firm" method (RBVF). This modeling defines as starting point the need to create and maintain a competitive advantage over time, to ensure the permanence of the TBEC in the market and allow it to meet its economic goals. This development has enabled the creation of a strategic map of what should be the profile of economic and functional competence of the TBEC, to create and maintain its competitive advantage over time and protect the value generated by its activity and performance.
Notas
Tesis (Ingeniero Constructor)
Palabras clave
Industria de la Construcción, Administración de Proyectos Industriales, Administración