Modelo de negocio para el desarrollo de un servicio automotriz móvil
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Archivos
Fecha
2017
Autores
Profesor/a Guía
Facultad/escuela
Idioma
es
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Andrés Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
Se ha desarrollado un modelo de negocio que contempla un estudio de
mercado, técnico y económico-financiero para la creación de un servicio
automotriz móvil enfocado en la provincia de Concepción, determinando el
interés de mercado, localización, tamaño y distribución del proyecto y la
comprobación de la viabilidad y rentabilidad del mismo.
El taller móvil estará debidamente equipado para la prestación de
servicios de mantenimiento preventivo y correctivo a vehículos livianos, del tipo:
automóvil, camioneta, furgón y jeep, categorizando cada uno de ellos en las tres
procedencias de fabricación: Coreana, Europea y Japonesa con mayor
participación en las comunas: Concepción, San Pedro, Hualpen, Talcahuano,
Chiguayante. El servicio se ejercerá a vehículos con no más de 6 años de
antigüedad (hasta el año 2008) empleando maquinaria especializada,
facilitando la prestación de todos los servicios automotrices satisfaciendo
necesidades de calidad y comodidad, favoreciéndose de la flexibilidad del
servicio.
El estudio financiero arrojo indicadores como el VAN en $697.189 y la
TIR en el 20%; además los indicadores económicos establecidos por periodo de
recuperación en años, demostraron la factibilidad y viabilidad del presente
proyecto, percibiéndose utilidades al segundo año. Con la creación del taller de
servicios automotrices se procura generar empleos y sobre todo la inyección de
capital en la ciudad.
It was developed a business model that consider studies of market, technical and financial-economical to the creation of and movable automotive service focused in Concepción province, determining a market interesting, localization, size and distribution of the project and the checking of viability and profitability. The movable repair shop will be equipped for the execution of the services of precautionary and corrective maintenance to light vehicles of kinds: car, pickup truck, van and jeep, categorizing each of them in the three precedencies of fabrication: Korean, European and Japanese with more participation at the communes: Concepción, San Pedro, Hualpen, Talcahuano and Chiguayante. The service will be execute to vehicles with no more of 6 years of antiquity (until 2008), using specializing machinery, to ease the execute of all the automotive services, satisfying needs of quality and comfortability, favoring of the flexibility of the service. The financial study will concede indicator as NPV $697.189 and IRR 20%; additionally the economic indicators stabilized by recovery period in years, shows the profitability and viability of the project, perceive profits since the second year. With the creation of the automotive service repair shop it is expected to generate jobs and stock-in-trade at the city.
It was developed a business model that consider studies of market, technical and financial-economical to the creation of and movable automotive service focused in Concepción province, determining a market interesting, localization, size and distribution of the project and the checking of viability and profitability. The movable repair shop will be equipped for the execution of the services of precautionary and corrective maintenance to light vehicles of kinds: car, pickup truck, van and jeep, categorizing each of them in the three precedencies of fabrication: Korean, European and Japanese with more participation at the communes: Concepción, San Pedro, Hualpen, Talcahuano and Chiguayante. The service will be execute to vehicles with no more of 6 years of antiquity (until 2008), using specializing machinery, to ease the execute of all the automotive services, satisfying needs of quality and comfortability, favoring of the flexibility of the service. The financial study will concede indicator as NPV $697.189 and IRR 20%; additionally the economic indicators stabilized by recovery period in years, shows the profitability and viability of the project, perceive profits since the second year. With the creation of the automotive service repair shop it is expected to generate jobs and stock-in-trade at the city.
Notas
Tesis (Ingeniero Civil Industrial)
Palabras clave
Análisis de Mercado, Industria Automotriz