Prefactibilidad en la creación de una farmacia de carácter online
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Archivos
Fecha
2020
Profesor/a Guía
Facultad/escuela
Idioma
es
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Andrés Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
Investigación del e-commerce farmacéutico en Chile, en donde, se materializó el estudio de prefactibilidad de una farmacia de carácter online para el “Gran Concepción”. Para este estudio se realizaron tres (3) tipos de análisis: de mercado, técnico y económico-financiero. Se obtuvo como principal resultado –luego de la suma de todos los factores a analizar –la factibilidad real en la implementación del proyecto. Luego del análisis de dos (2) flujos de caja con escenarios distintos, se obtuvo en ambos casos un VAN positivo y una TIR favorable, evidenciando la rentabilidad del proyecto. Se concluye y propone una estrategia de marketing agresiva y educativa para lograr conquistar una porción –indecisa –de mercado que hoy si opta por el e-commerce en tiendas de retail, pero que aun no poseen la confianza adecuada para inclinarse por un e-commerce farmacéutico.
Investigation of pharmaceutical e-commerce in Chile. The main reason to study was the prefeasibility of an online drugstore for the “Gran Concepcion” area. Three types of studies were conducted for this analysis: market, technical, and economical -financial. The main result of it, after the appreciation of all the analyzed factors, was the real feasibility in the implementation of the project. After analyzing two completely different scenarios' cash flows, it resulted in both scenarios a positive NPV and agood IRR showing the real profitability of the project. Finally, it concludes with an aggressive and educational marketing proposal, to try to win a share of the undecided market that today chooses e-commerce in retail stores but does not yet have the adequate confidence to lean towards pharmaceutical e-commerce.
Investigation of pharmaceutical e-commerce in Chile. The main reason to study was the prefeasibility of an online drugstore for the “Gran Concepcion” area. Three types of studies were conducted for this analysis: market, technical, and economical -financial. The main result of it, after the appreciation of all the analyzed factors, was the real feasibility in the implementation of the project. After analyzing two completely different scenarios' cash flows, it resulted in both scenarios a positive NPV and agood IRR showing the real profitability of the project. Finally, it concludes with an aggressive and educational marketing proposal, to try to win a share of the undecided market that today chooses e-commerce in retail stores but does not yet have the adequate confidence to lean towards pharmaceutical e-commerce.
Notas
Memoria (Ingeniero Civil Industrial)
Palabras clave
Proyectos de Inversión, Evaluación, Farmacias, Innovaciones Tecnológicas, Comercio Electrónico