Recomendaciones para mejorar la experiencia del visitante desde la visiĆ³n del ecoturismo en el Monumento Nacional Valle del Encanto
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Fecha
2020
Profesor/a GuĆa
Facultad/escuela
Idioma
es
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Universidad AndrƩs Bello
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Licencia CC
Licencia CC
Resumen
El monumento nacional Valle del Encanto ubicado en la regiĆ³n de Coquimbo, es
un atractivo turĆstico con un inmenso potencial, pero que sin embargo aĆŗn
requiere de mucho trabajo para cumplir con la entrega de buenas experiencias
turĆsticas. Para poder cubrir esta problemĆ”tica, se requiriĆ³ de la aplicaciĆ³n de una
encuesta de satisfacciĆ³n a un grupo de mĆ”s de 151 personas de variado
conocimiento sobre el monumento, y de este modo obtener sus principales
preferencias para la mejora del producto turĆstico que se sintetiza en las
recomendaciones finalmente acordadas para que sean evaluadas por parte de la
administraciĆ³n del monumento, la Ilustre Municipalidad de Ovalle, a quienes estĆ”
dirigida esta investigaciĆ³n.
Esta evaluaciĆ³n del lugar, en primera instancia, se debe al reconocimiento de la
problemĆ”tica tras la participaciĆ³n activa que se obtuvo del lugar a inicios del aƱo
2020, mediante el trabajo asociado a la recepciĆ³n y guiado de turistas. Y que
posteriormente lleva indagar mƔs sobre los cambios que deben ser realizados en
su interior que principalmente estĆ”n relacionados con la mejora de la condiciĆ³n
de los senderos (para que sean universales) y las seƱalƩticas, ampliar la gama
de actividades ecoturĆsticas, ampliar la difusiĆ³n publicitaria del monumento,
incluir una activa participaciĆ³n de las comunidades, y mantenerse al tanto de la
retroalimentaciĆ³n de los visitantes instaurando el uso de un libro de reclamos
como guĆa para futuras mejoras.
The Valle del Encanto national monument located in the Coquimbo region is a tourist attraction with immense potential, but which nevertheless still requires a lot of work to deliver good tourist experiences. In order to cover this problem, it was required to apply a satisfaction survey to a group of more than 151 people with varied knowledge about the monument, and thus obtain their main preferences for the improvement of the tourism product that is synthesized in the recommendations, with the purpose of it being evaluated by the administration of the monument, La Ilustre Municipalidad de Ovalle. This evaluation, in the first instance, is due to the recognition of the problem after the active participation that was obtained from the place at the beginning of 2020, through the work associated with receiving and guiding tourists. And that later takes to inquire more about the changes that must be made in its interior: being the first one mainly related to the improvement of the condition of the trails (to make them universal) and the signage, and others like expanding the range of ecotourism activities, expanding the advertising diffusion of the monument, to include an active participation of the communities, and keep abreast of the feedback of the visitors, establishing the use of a complaints book as a guide for improvements.
The Valle del Encanto national monument located in the Coquimbo region is a tourist attraction with immense potential, but which nevertheless still requires a lot of work to deliver good tourist experiences. In order to cover this problem, it was required to apply a satisfaction survey to a group of more than 151 people with varied knowledge about the monument, and thus obtain their main preferences for the improvement of the tourism product that is synthesized in the recommendations, with the purpose of it being evaluated by the administration of the monument, La Ilustre Municipalidad de Ovalle. This evaluation, in the first instance, is due to the recognition of the problem after the active participation that was obtained from the place at the beginning of 2020, through the work associated with receiving and guiding tourists. And that later takes to inquire more about the changes that must be made in its interior: being the first one mainly related to the improvement of the condition of the trails (to make them universal) and the signage, and others like expanding the range of ecotourism activities, expanding the advertising diffusion of the monument, to include an active participation of the communities, and keep abreast of the feedback of the visitors, establishing the use of a complaints book as a guide for improvements.
Notas
Tesis (Administrador en Ecoturismo)
Palabras clave
Ecoturismo, Monumentos, Chile, RegiĆ³n de Coquimbo