Mateo, D.2024-06-122024-06-122024-02-24Perspectivas de la comunicación, Volume16, Issue2, 2024.0718-4867https://repositorio.unab.cl/handle/ria/57581Capitalizing on the notable momentum that the work of James Lull has undergone, the outcome of an extensive and intimate conversation with him about his life and work is presented here. Through this material, one can grasp the emergence of his theoretical perspective: evolutionary communication, while gaining access to the image of an informed humanist who, aware of the structural limitations for human agency, seeks to locate the human voice at the center of the communication process, thereby breaking away from the narrative of economic determination of manipulated audiences. The history of audiences, Lull reveals to us, extends beyond contemporary technological developments. They are the achievement of the long and winding process of human evolution driven by communication.esJames LullAudiencesEvolutionCommunicationEvolutionary communicationArtículoATTRIBUTION 4.0 INTERNATIONAL10.56754/0718-4867.2023.3377