Mendoza, X.Espinosa-Méndez, C.Araya-Castillo, L.2021-09-162021-09-162020BRQ Business Research Quarterly, Volume 23, Issue 1, Pages 1 - 17,January 20202340-9436http://repositorio.unab.cl/xmlui/handle/ria/20281Indexación: Scopus.This paper studies how the nature and shape of the relationship between inter-national diversification (ID) and performance (P) may vary according to a firm’s geographical focus of internationalization. Using a sample of Spanish multinational firms for the 2004—2012 period we find an M-shaped relationship. However, significant differences are found when the different geographical foci of internationalization are considered. Strong support is found when firms adopt a regional focus (an inverted S-curve when the ID measure refers to the number of foreign countries and an M-curve when it refers to the size of the network of foreign sub-sidiaries), a biregional focus (an S-curve) and a semiglobal focus (an inverted S-curve but also an M-curve with foreign subsidiaries). These findings and their pattern suggest the critical impor-tance of the country of origin and the geographical focus of internationalization in explaining the relationship between ID—P.enFirm performanceGeographical focusInternational diversificationM-curveMultinational firmsSpainInternational Joint VenturesEntry ModeForeign SubsidiariesWhen geography matters: International diversification and firm performance of spanish multinationalsArtículoAttribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)DOI: 10.1177/2340944420898981