Ahmed, BilalZada, ShaguftaZhang, LiangSidiki, Shehla NajibContreras Barraza, NicolásVega Muñoz, AlejandroSalazar Sepúlveda, Guido2022-09-122022-09-122022-05Frontiers in Psychology Volume 1325 May 2022 Article number 8648411664-1078https://repositorio.unab.cl/xmlui/handle/ria/23853Indexación: ScopusThe study aims to analyze behavioral intentions influenced by customer engagement, experience, and identification moderated by competitive choices in the granite sector of Pakistan. The study has been carried out through primary data analysis of cross-sectional approach in the transition to a sustainable economy. In total, 400 questionnaires were distributed, for which only 216 were filled and usable with a response rate of 54%—collected data from the production managers and units. In contrast, missed mine holders and labor analyzed the data in SPSS and AMOS to run various tests, i.e., reliability, correlation analysis, regression, moderation regression, and confirmatory factor analysis. The study findings indicate a positive and significant relationship and effect among the variables. The reviews might contain some biases. Therefore, this study recommended adopting a probability sampling technique for future studies. The study results in a positive manner indicating customer service involvement as a significant factor in behavioral intention despite competitive options. Copyright © 2022 Ahmed, Zada, Zhang, Sidiki, Contreras-Barraza, Vega-Muñoz and Salazar-Sepúlveda.enAffective engagementBehavioral engagementBehavioral IntentionCompetitive choicesCustomer cognitive engagementCustomer experienceCustomer identificationArtículoAtribución 4.0 Internacional (CC BY 4.0)10.3389/fpsyg.2022.864841