Diagnóstico del turismo rural en la comuna de Purranque, región de Los Lagos, Chile
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Fecha
2020
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Profesor/a Guía
Facultad/escuela
Idioma
es
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Universidad Andrés Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
Purranque es una comuna ubicada en la décima región de Los Lagos que cuenta con
diversos proyectos de turismo rural debido a su belleza natural y a las tradiciones. Aun
así, existe poca información acerca del turismo que se realiza en la zona, y del destino
Purranque en general. No hay estudios o contenido detallado acerca de la demanda,
infraestructura o de los atractivos turísticos, a pesar de que se encuentren detalles de la
oferta de servicios.
Dado a lo anterior, surge la duda de cuál es la realidad del territorio con respecto al
turismo rural y eso es lo que viene resolver esta investigación, y para llevar a cabo el
estudio fue necesario el uso de múltiples metodologías aplicadas directamente a
prestadores de servicios turísticos, actores clave del turismo rural, habitantes de la zona
rural de la comuna y administradores de servicios de alojamiento.
Loa resultados indican que la Comuna de Purranque cuenta con todos los componentes
necesarios de un sistema turístico que funciona perfecto para el desarrollo del turismo
rural en la zona, pero que la infraestructura, la informalidad de servicios turísticos y la
poca constancia en la difusión es algo que juega en contra.
Purranque is a Chilean commune located in the tenth region of Los Lagos that has various rural-tourism projects due to its natural beauty and traditions. Even so, there is little information about the tourism that takes place in the área and the Purranque destination over all. There are no studies or detailed content about the demand, infrastructure or tourist attractions, despite the fact that there are details of the supply of services. Given the above the question arises as to what the reality of the territory is with respect to rural tourism. And that is what this research will solve, To carry out the study it was necessary to use multiple methodologies applied directly to tourism service providers, key players in rural tourism, inhabitants of the rural area of the town and accommodation services administrators. The results indicate that the commune of Purranque has all the necessary components of a tourist system that works perfectly for the development of rural tourism in the area, but that the infrastructure, the informality of tourist services and the little constancy in the diffusion is something that plays against all those factors.
Purranque is a Chilean commune located in the tenth region of Los Lagos that has various rural-tourism projects due to its natural beauty and traditions. Even so, there is little information about the tourism that takes place in the área and the Purranque destination over all. There are no studies or detailed content about the demand, infrastructure or tourist attractions, despite the fact that there are details of the supply of services. Given the above the question arises as to what the reality of the territory is with respect to rural tourism. And that is what this research will solve, To carry out the study it was necessary to use multiple methodologies applied directly to tourism service providers, key players in rural tourism, inhabitants of the rural area of the town and accommodation services administrators. The results indicate that the commune of Purranque has all the necessary components of a tourist system that works perfectly for the development of rural tourism in the area, but that the infrastructure, the informality of tourist services and the little constancy in the diffusion is something that plays against all those factors.
Notas
Tesis (Administrador en Ecoturismo)
Palabras clave
Turismo Rural, Diagnóstico, Chile, Purranque