Modelo de negocios plazas saludables MuévetefitChile en la comuna de Pudahuel
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Archivos
Fecha
2021
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Idioma
es
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Universidad Andrés Bello
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Licencia CC
Licencia CC
Resumen
El uso de los espacios abiertos para realizar actividad física en tiempos de pandemia ha crecido de
manera abismantes y con esto se ha visto una disminución del sedentarismo, el estrés y ansiedad
en la población. Como se ha estudiado el Covid-19 produce consecuencias graves en las personas
que padecen sobrepeso u obesidad, motivo por el cual el país se ha visto en la necesidad de
promover la realización de actividad física al aire libre de manera de reducir el riesgo de contagio,
fomentando así hábitos de vida saludables en la población durante y post pandemia.
Debido a los antecedentes anteriormente mencionados y siendo la actividad física una necesidad
biológica, es que nace Muevetefitchile, un modelo de negocios que busca la realización de la
actividad física al aire libre. Este proyecto busca cambiar el paradigma de la realización de la
actividad física enfocándose en fortalecer las habilidades transversales, utilizando las plazas
saludables como principal recurso para que los vecinos de la comuna de Pudahuel retomen o inicien
hábitos que mejoren su calidad de vida.
Es importante para desarrollar este proyecto que se logre generar un equipo multidisciplinario de
profesionales especializados en el área de la actividad física y salud, con la capacidad de incentivar
y motivar a los usuarios. Y con esto contribuir a mejorar la salud y calidad de vida que ha sido
mermada por la pandemia, los altos índices de sedentarismo y los escases de acceso a la realización
de actividad física en la comuna de Pudahuel.
The use of open spaces for physical activity in times of pandemic has grown dramatically and this has seen a decrease in sedentary lifestyle, stress and anxiety in the population. As Covid-19 has been studied, it produces serious consequences in people who are overweight or obese, which is why the country has seen the need to promote physical activity outdoors in order to reduce the risk of contagion , thus promoting healthy lifestyle habits in the population during and after the pandemic. Due to the aforementioned antecedents and being physical activity a biological necessity, Muevetefitchile was born, a business model that seeks to carry out physical activity outdoors. This project seeks to change the paradigm of physical activity, focusing on strengthening transversal skills, using healthy squares as the main resource for residents of the Pudahuel commune to resume or start habits that improve their quality of life. It is important to develop this project that it is possible to generate a multidisciplinary team of professionals specialized in the area of physical activity and health, with the ability to encourage and motivate users to seek their best version. And with this contribute to improving health and quality of life that has been diminished by the pandemic, the high rates of sedentary lifestyle and the lack of access to physical activity in the Pudahuel commune.
The use of open spaces for physical activity in times of pandemic has grown dramatically and this has seen a decrease in sedentary lifestyle, stress and anxiety in the population. As Covid-19 has been studied, it produces serious consequences in people who are overweight or obese, which is why the country has seen the need to promote physical activity outdoors in order to reduce the risk of contagion , thus promoting healthy lifestyle habits in the population during and after the pandemic. Due to the aforementioned antecedents and being physical activity a biological necessity, Muevetefitchile was born, a business model that seeks to carry out physical activity outdoors. This project seeks to change the paradigm of physical activity, focusing on strengthening transversal skills, using healthy squares as the main resource for residents of the Pudahuel commune to resume or start habits that improve their quality of life. It is important to develop this project that it is possible to generate a multidisciplinary team of professionals specialized in the area of physical activity and health, with the ability to encourage and motivate users to seek their best version. And with this contribute to improving health and quality of life that has been diminished by the pandemic, the high rates of sedentary lifestyle and the lack of access to physical activity in the Pudahuel commune.
Notas
Tesis (Magíster en Gestión de la Actividad Física y Deportiva)
Palabras clave
Actividad Física, Proyectos Deportivos, Chile, Pudahuel, Proyectos de Inversión, Desarrollo