Propuesta de ecoturismo para la posada del parque ubicado en la comuna de Quintero, región de Valparaíso
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Archivos
Fecha
2011
Profesor/a Guía
Facultad/escuela
Idioma
es
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Andrés Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
La Posada del Parque es una empresa turística que ofrece alojamiento y actividades en
la naturaleza. Esta se encuentra rodeada de ecosistemas de caracteres muy singulares
entre los que se encuentra el Humedal de Mantagua. A pesar de poseer una gran riqueza
natural en su entorno, ésta ha enfocado su trabajo y promoción hacia el desarrollo de
actividades masivas. Estas actividades han entregado una sustentabilidad económica a la
empresa, pero a la vez se han ido generando impactos típicos del turismo convencional
en áreas naturales. El objetivo que se presenta en este proyecto de titulo es desarrollar
una propuesta de ecoturismo para la Posada del Parque que abarque su diseño, puesta en
valor, promoción y comercialización, logrando de esta manera proteger al medio
ambiente y a la vez lograr atraer al mercado ecoturístico. La metodología propuesta se
desarrolla a través de cuatro etapas: evaluación ecoturística, diseño del producto,
determinación de una estrategia para la comercialización de la Posada del Parque y
luego una evaluación económica de la propuesta de ecoturismo. Para la evaluación se
analizó la brecha entre el estado actual y el ecoturismo. En base a los elementos que no
se encontraban desarrollados tales como infraestructura sustentable, planificación de
una actividad ecoturística, planta turística e información ambiental y turística
disponible, es que se diseííó el producto ecoturístico. Para la promoción de la empresa
se desarrolló un programa diferenciador y la identificación de actores relacionados con
el turismo y la naturaleza para así difundir entre ellos a la empresa. Luego se
identificaron agencias de viaje y tour operadores con el objetivo de aumentar los canales
de distribución de la empresa.
Finalmente se pudo confirmar la hipótesis en donde se plantea que la empresa cuenta
con elementos potenciales para poder implementar y desarrollarse bajo los estándares
internacionales del ecoturismo, contribuyendo de esta manera a la sustentabilidad
económica, ambiental y social de la empresa con su entorno.
The "Posada del Parque" is a touristic enterprise that offers lodging and activities in a natural environment. It is surrounded by a unique ecosystem of which the wetland "Mantagua" is an important part. Even though the facilities are built in this rich and natural environment, the company has chosen a line of business that privileges massive activities over selective tourism. These activities have produced the income the company needs in order to exist but it has produced as a consequence an impact on the environment that is normally related to them. The intent of this work is to provide an ecotourism proposal for the "Posada del Parque", that includes its design, enhancement, the promotion and comrnercial set up; to enable the protection of the environment by engaging in ecotourism activities. The proposed methodology followed four steps: ecotouristic evaluation, product design, a commercialization strategy and finally an economical evaluation of the ecotouristic proposal. For the evaluation, the gap between the actual state of the Posada and an ecotouristic enterprise were identified. Then, with the elements that where identified before, like lack of sustainable infrastructure, ecotourism activity planning, tourist facilities and environmental and tourism information available, the ecotouristic product was designed. For the promotion of the company, a differencing program has been developed and different actors fiom the tourism and nature business were identified in order to disseminate about the company between them. As a last step travel agencies and tourist operators were selected in order to increase the channels of distribution for the company. Finally, the hypothesis that is mentioned in the beginning was confirmed, that the company has the potential to develop based on intemational standards of ecotourism enabling by this the conservation of the environment in which it evolves, the economic sustainability and contribute to the local community economy.
The "Posada del Parque" is a touristic enterprise that offers lodging and activities in a natural environment. It is surrounded by a unique ecosystem of which the wetland "Mantagua" is an important part. Even though the facilities are built in this rich and natural environment, the company has chosen a line of business that privileges massive activities over selective tourism. These activities have produced the income the company needs in order to exist but it has produced as a consequence an impact on the environment that is normally related to them. The intent of this work is to provide an ecotourism proposal for the "Posada del Parque", that includes its design, enhancement, the promotion and comrnercial set up; to enable the protection of the environment by engaging in ecotourism activities. The proposed methodology followed four steps: ecotouristic evaluation, product design, a commercialization strategy and finally an economical evaluation of the ecotouristic proposal. For the evaluation, the gap between the actual state of the Posada and an ecotouristic enterprise were identified. Then, with the elements that where identified before, like lack of sustainable infrastructure, ecotourism activity planning, tourist facilities and environmental and tourism information available, the ecotouristic product was designed. For the promotion of the company, a differencing program has been developed and different actors fiom the tourism and nature business were identified in order to disseminate about the company between them. As a last step travel agencies and tourist operators were selected in order to increase the channels of distribution for the company. Finally, the hypothesis that is mentioned in the beginning was confirmed, that the company has the potential to develop based on intemational standards of ecotourism enabling by this the conservation of the environment in which it evolves, the economic sustainability and contribute to the local community economy.
Notas
Tesis (Administrador en Ecoturismo)
Palabras clave
Ecoturismo, Conservación de los Recursos Naturales, Chile, Quintero