Examinando por Autor "Monsalve, L."
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Ítem Bibliometric behavior of big data and digital marketing as real-time multimedia(Elsevier, 2024) Ramírez, R.; Santamaria, M.; Monsalve, L.; Lay, N.; Hinojoza-Montañez, S.; García, M.Technological trends such as big data have generated interest in its application in digital marketing, due to the ease of precision in business and in daily decision-making, where there is a need to respond to the needs of the market in real time and achieve competitiveness. We aim to describe the bibliometric behavior of big data and digital marketing as real-time multimedia applications during the period from 2012 to 2023. We based our methodology on the bibliometric analysis of statistical relationships using VOSviewer software. We employed the normalization technique and applied the association strength method for keyword co-occurrence analysis and author co-citation analysis. Additionally, we used the hermeneutic technique to interpret the results. The findings indicate that research trends are associated with social networks; data processing; machine learning techniques; real-time system; online system; data analysis; data management. The contributing authors were Wang Y.; Chen Y.; Liu Y.; Zhang X.; Wang X.; Wang J.; Zhang Y.; Li J. We concluded that the common software in the study includes Hadoop, Reduced Map, Apache Spark, Twitter, Apache Storm, Spark Transmission, Transformer, and Weibo.Ítem Human management by competencies in competitive and complex scenarios: A reflective theoretical approach(Elsevier, 2003) Ramírez, R.; Monsalve, L.; Villalobos, J.; Lay, N.; Severino-González, P.; Báez, D.Human management is interpreted by competencies in competitive and complex scenarios. According to the documentary review of disciplinary, classic and current research; with a reflective theoretical approach using hermeneutics. The findings show the reinvention of the human being, adapting to turbulent changes in the environment, where the skills of talent get in the way to take on global challenges, associated with sustainability, in the face of the era of the new normal, where everything seems to be stable, but the dynamics of life manifests the detriment of resources and capacities of the world, limiting the living being, responding and challenging market requirements.Ítem People Management model from a sustainable approach: theories and reflections(Elsevier, 2022) Ramírez, R.; Sukier, H.; Monsalve, L.; Lay, N.The research describes the people management models from a sustainable approach. Implementing hermeneutics as a methodology, through the study of theories, allowing conceptual analysis, generating reflections and contributions, around the variable of study. The results show the association of innovative, green models, competitive talent with qualities or aptitudes to relearn and that favorably impact the global environment. It is concluded that the impact caused by sustainable factors affect the life of the living being and its environment, influencing new businesses in the market.