Examinando por Autor "Rojas-Vallejos, Jorge"
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Ítem Brand personality as a research area in Higher Education(2020-08) Jiménez-Bucarey, Carmen; Araya-Castillo, Luis; Rojas-Vallejos, JorgeBrand personality facilitates students’ purchasing decision process and influences their behavioral intentions. Given the above, this research applies the methodology of scientometrics to study the development of the brand personality literature in the context of higher education. 7 articles are identified that can be considered as the origin of this knowledge, which are spaced temporally between 2013 and 2019, are found in 6 journals indexed in WoS, in the categories of business, education educational research, anthropology and economics, and with affiliation to 18 organizations located in 10 countries. Furthermore, as a result, it is highlighted that in 4 of these articles authors affiliated with institutions of the same country contribute and 3 articles are published in the form of international cooperation, and also only 3 articles exceed 3 citations. Likewise, the articles are grouped into three sets by common references, as well as into three aggregates by common use of mined words, highlighting 22 relevant words. Therefore, it is concluded that brand personality is a still nascent issue in terms of higher education, even when scientific production is serving as a reference for other texts in WoS.Ítem Personalidad de marca como área de investigación en Educación Superior(Universidad del Zulia, 2020-08) Carmen, Jiménez-Bucarey; Luis, Araya-Castillo; Rojas-Vallejos, JorgeBrand personality facilitates students’ purchasing decision process and influences their behavioral intentions. Given the above, this research applies the methodology of scientometrics to study the development of the brand personality literature in the context of higher education. 7 articles are identified that can be considered as the origin of this knowledge, which are spaced temporally between 2013 and 2019, are found in 6 journals indexed in WoS, in the categories of business, education educational research, anthropology and economics, and with affiliation to 18 organizations located in 10 countries. Furthermore, as a result, it is highlighted that in 4 of these articles authors affiliated with institutions of the same country contribute and 3 articles are published in the form of international cooperation, and also only 3 articles exceed 3 citations. Likewise, the articles are grouped into three sets by common references, as well as into three aggregates by common use of mined words, highlighting 22 relevant words. Therefore, it is concluded that brand personality is a still nascent issue in terms of higher education, even when scientific production is serving as a reference for other texts in WoS. © 2020. All Rights Reserved.Ítem Response rates to first-line treatment in eligible patients to autologous stem transplantation in Chile(Revista Medica de Chile, 2019) Rojas-Vallejos, Jorge; Espinoza, Marcela; Donoso, Javiera; Soto, Pablo; Cardemil, Daniela; Peña, Camila; Aranda, Sandra; Contreras, Carolina; Vergara, Carmen Gloria; Rocca, Gabriel; Osorio, Rocío; López-Vidal, HernánBackground: The treatment of choice of newly diagnosed multiple myeloma (NDMM) is an induction with proteasome inhibitors followed autologous stem cell transplantation (HSCT). Since 2013, the treatment of these patients in the public system is based on CTD (cyclophosphamide, thalidomide, and dexamethasone). Aim: To evaluate the response rates achieved with CTD, and the results of HSCT in patients with NDMM in the public setting. Material and Methods: Data from patients considered as candidates for HSCT from different centers of the National Adult Antineoplastic Drug Program (PANDA, for its acronym in Spanish), diagnosed between 2013 and 2017, was analyzed. The response to treatment of first and second lines of treatment was evaluated, in addition to the results of HSCT. An optimal Response was defined as the sum of strict complete remission, complete remission and very good partial response (sCR, CR and VGPR). Results: One hundred and seventy-seven patients were analyzed, 54% women, and 53% with IgG multiple myeloma. Information about the international staging system was retrieved in 127 patients (71%). Seventeen percent were ISS I, 22% in ISS II and 32% ISS III. CTD was used as first treatment in 106 patients (60%), and cyclophosphamide, bortezomib and dexamethasone (CyBorD) in 13 (7%). As first line, CTD had an overall response of 50.9%, and CyBorD of 76.9%. Thirty patients were treated with bortezomib as second line treatment. Forty patients (22%) underwent HSCT. The 5-year Overall Survival (OS) in transplanted patients and non-transplanted patients was 100 and 62% respectively (p < 0.01). Conclusions: The response rate achieved by CTD in these patients is suboptimal. The response to CyBorD was better.Ítem Scientometric Analysis of Socioemotional Wealth, Innovation, and Family Businesses: Dynamics of Their Interrelationship(Multidisciplinary Digital Publishing Institute (MDPI), 2024-06) Flen Rossi, Florencia; Rojas-Vallejos, JorgeThis study presents a scientometric analysis of the interrelationship between socioemotional wealth, innovation, and family businesses, based on 298 articles published between 1975 and 2022. Grounded in the theory of socioemotional wealth, it investigates how emotional and social resources within family businesses influence innovation and, consequently, business success. The methodology includes statistical and graphical analysis to identify publication trends, collaboration networks, and key themes. Results reveal a significant increase in recent academic production, highlighting the growing relevance of these concepts. Four thematic clusters are identified, emphasizing the importance of socioemotional wealth and innovation in the management of family businesses, providing a solid foundation for future research and business practices.