Examinando por Autor "Santamaria, M."
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Ítem Bibliometric behavior of big data and digital marketing as real-time multimedia(Elsevier, 2024) Ramírez, R.; Santamaria, M.; Monsalve, L.; Lay, N.; Hinojoza-Montañez, S.; García, M.Technological trends such as big data have generated interest in its application in digital marketing, due to the ease of precision in business and in daily decision-making, where there is a need to respond to the needs of the market in real time and achieve competitiveness. We aim to describe the bibliometric behavior of big data and digital marketing as real-time multimedia applications during the period from 2012 to 2023. We based our methodology on the bibliometric analysis of statistical relationships using VOSviewer software. We employed the normalization technique and applied the association strength method for keyword co-occurrence analysis and author co-citation analysis. Additionally, we used the hermeneutic technique to interpret the results. The findings indicate that research trends are associated with social networks; data processing; machine learning techniques; real-time system; online system; data analysis; data management. The contributing authors were Wang Y.; Chen Y.; Liu Y.; Zhang X.; Wang X.; Wang J.; Zhang Y.; Li J. We concluded that the common software in the study includes Hadoop, Reduced Map, Apache Spark, Twitter, Apache Storm, Spark Transmission, Transformer, and Weibo.Ítem Business strategies in agricultural units to incorporate value chains in new national and international markets: a case study of Colombia(Elsevier, 2024) Ramírez, R.; Vergara, L.; Rodríguez, L.; Lay, N.; Severino-González, P.; Villalobos, J.; Santamaria, M.The research recommends business strategies that allow agricultural units to incorporate value chains to reach new national and international markets. Positivist, quantitative, descriptive and transversal methodology, with a population (56) agricultural production units of the department of Atlántico, Caribbean region of Colombia, according to the most recent National Agricultural Census (CNA) prepared by the National Administrative Department of Statistics (DANE, 2014), data analysis was carried out using the IBM SPSS Statistics V.22 program. It is concluded that the strategies are of quality, differentiation and efficiency, establishing a vertical and hydroponic agriculture, with competitiveness, quality, organization, capacity development, cooperation, innovation, dimensioned by technological, social, and environmental aspects. The findings show the adoption of new emerging technologies, processes and practices for total product quality, with sustainable emerging trends and knowledge cells to make the constantly evolving agricultural market profitable, providing a differentiating factor.Ítem Generic and technical skills of human talent supported by ICT: systematization, scope, and reflections(Elsevier, 2022) Antequera, R.; Ramírez, R.; Santamaria, M.; Lay, N.Competencies in the management of human talent are defined by authors as the grouping of knowledge, skills, abilities, and performance, which allow the development of efficient actions, propitiated from general to specific functions. The systematization, scope and reflections determine that in the future the competencies and their management model will be even more essential due to the emerging business structures, global dynamics, economic, social, environmental factors and the importance of information and communication technology causing human talent to self-train, identify their knowledge gaps, generate dynamic capabilities and achieve better employability based on their new skills, this is how the new era of knowledge towards the future draws a trend in the demand for technical skills and generic, for sustainability.Ítem Innovation systems in industry 5.0: theoretical and methodological bases(Elsevier, 2024) Ramírez, R.; Santamaria, M.; Ramírez, R.; Ramírez, R. J.; Lay, N.; Severino-González, P.The research identifies current innovation systems according to their theoretical and methodological bases. The method used in this work is guided by the review of the literature, interpreted from the foundations of hermeneutics. The results show that the theoretical bases of innovation systems have evolved over time, according to schools of thought, epoch and emerging models co-created by the new era of empirical knowledge, and technology has been responsible for the volatile changes it has had to face, while methodologies are subscribed by innovation in human talent, and adoption of technology, which has sometimes generated barriers to its appropriation for its proper use. The reported findings allow us to conclude that innovation systems favor a sustainable approach to organizations to achieve an economy of scale with emphasis on the implementation of technologies and communication, based on optimization, systematization in the use of resources, elements, and capabilities.Ítem Types of competencies of human talent supported by ICT: definitions, elements, and contributions(Elsevier, 2022) Santamaria, M.; Ramírez, R.; Antequera, R.; Lay, N.The recent turbulent global changes have highlighted the advancement of generic and technical skills, as responses to the comprehensive challenges of the environment. This is how in the present investigation constructionism and hermeneutics are used as a methodology to achieve contributions of scientific rigor, conceptualizing the variables; with a positivist approach, using literary study, to generate theoretical reflections based on contemporary and disciplinary foundations, and thus understand literature, build concepts, and generate reflections. The findings show that ICT-focused skills condition the employability of human talent and its effect on resources, elements, and capabilities in generating value. It is concluded that the generic and specific skills of people currently prevail as indicators of achievement, resulting in the actions performed and sustainability.