Examinando por Autor "Lho, Linda Heejung"

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    Do ambient conditions (Air quality, noise level and temperature) and image congruity matter for boosting customer approach behaviors in the fsc sector?
    (MDPI, 2020-12) Han, Heesup; Lho, Linda Heejung; Ariza-Montes, Antonio; Lee, Kyung-Sik; Baek, Hyungshin; Araya-Castillo, Luis
    The present research presented a conceptual framework by uncovering the apparent role of ambient condition quality (in-flight air, noise level, and temperature), image congruity, love, respect, and perceived ticket price in increasing customer approach behaviors in the full service carrier (FSC) industry. A quantitative method was used. The evaluation of the measurement model verified the quality of construct measures. Findings from statistical analyses demonstrated the significant associations among research variables, and identified the mediating nature of FSC love and FSC respect. In addition, the important moderating effect of perceived FSC ticket price was found. A prominent role of ambient condition quality in eliciting approach behaviors was also explored. Overall, our theoretical framework contained a prediction power for approach behaviors. The research findings thus assist FSC researchers and practitioners to better understand the process of generating the customer decision-making process and behaviors that are positive for full service carriers. This research hence successfully fulfilled its objective to discover the influences of the customer approach behaviors in the full service carrier (FSC) industry. © 2020 by the authors. Licensee MDPI, Basel, Switzerland.
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    Social networking service as a marketing technology tool and sustainable business in the lodging industry: Investigating the difference across older and younger age groups among tourists
    (MDPI, 2021-05) Han, Heesup; Lho, Linda Heejung; Jung, Heekyoung; Ariza‐montes, Antonio; Araya‐castillo, Luis
    Despite the importance of social networking services (SNSs), their engagement and their role as a critical marketing technology tool in explaining travellers’ approach behaviours are not well known. The present study investigated the influence of SNS engagement on traveller loyalty generation for a chain hotel brand and the health of this business by considering the roles of brand attitude, awareness, trust, and attachment and the impact of age. Fostering customers’ SNS engagement in the hospitality industry will be a vital constituent of hotels’ sustainable business. A quanti-tative process was used to meet the research objectives. The proposed research framework encom-passing these variables was successfully developed. The framework’s efficiency in predicting brand loyalty was also demonstrated. Our results showed that SNS engagement considerably enhances loyalty and other study constructs. Attachment had a salient role in boosting loyalty. In addition, age had a moderating influence. The study constructs maximized the influence of SNS engagement on loyalty as mediators. Overall, our results considerably increase our understanding regarding the role of SNS engagement in the formation of traveller loyalty to chain hotel brands and the sustain-ability of such businesses. © 2021 by the authors. Licensee MDPI, Basel, Switzerland