Business strategies in agricultural units to incorporate value chains in new national and international markets: a case study of Colombia

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dc.contributor.authorRamírez, R.
dc.contributor.authorVergara, L.
dc.contributor.authorRodríguez, L.
dc.contributor.authorLay, N.
dc.contributor.authorSeverino-González, P.
dc.contributor.authorVillalobos, J.
dc.contributor.authorSantamaria, M.
dc.date.accessioned2024-09-10T15:49:32Z
dc.date.available2024-09-10T15:49:32Z
dc.date.issued2024
dc.descriptionTEXTO COMPLETO EN INGLÉS
dc.description.abstractThe research recommends business strategies that allow agricultural units to incorporate value chains to reach new national and international markets. Positivist, quantitative, descriptive and transversal methodology, with a population (56) agricultural production units of the department of Atlántico, Caribbean region of Colombia, according to the most recent National Agricultural Census (CNA) prepared by the National Administrative Department of Statistics (DANE, 2014), data analysis was carried out using the IBM SPSS Statistics V.22 program. It is concluded that the strategies are of quality, differentiation and efficiency, establishing a vertical and hydroponic agriculture, with competitiveness, quality, organization, capacity development, cooperation, innovation, dimensioned by technological, social, and environmental aspects. The findings show the adoption of new emerging technologies, processes and practices for total product quality, with sustainable emerging trends and knowledge cells to make the constantly evolving agricultural market profitable, providing a differentiating factor.
dc.description.urihttps://www-sciencedirect-com.recursosbiblioteca.unab.cl/science/article/pii/S1877050924013620
dc.identifier.citationProcedia Computer Science, Volume 238 , 2024, Pages 1002-1008
dc.identifier.doihttps://doi.org/10.1016/j.procs.2024.06.126
dc.identifier.issn1877-0509
dc.identifier.urihttps://repositorio.unab.cl/handle/ria/60021
dc.language.isoen
dc.publisherElsevier
dc.rights.licenseAttribution 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectorganizations knowledge area trends
dc.subjectorganizations trends
dc.subjectorganizations knowledge area
dc.subjectorganizations perspective
dc.subjectindustry 5.0
dc.titleBusiness strategies in agricultural units to incorporate value chains in new national and international markets: a case study of Colombia
dc.typeArtículo
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