Plan de negocios para la implementación de bolsas de papel reciclable como medio de publicidad
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Fecha
2019
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Profesor/a Guía
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Idioma
es
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Universidad Andrés Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
El presente plan de negocio surge con la finalidad de ofrecer a la ciudadanía, envoltorios para productos de pequeño y mediano tamaño, fabricadas a través de distintos tipos de materias primas no contaminantes y reciclables, esto debido al creciente aumento de la contaminación en el mundo principalmente por desechos plásticos, los cuales requieren mínimamente1.000 años en condiciones ideales para ser degradados por la naturaleza. Actualmente se conoce que la contaminación debido a bolsas plásticas asciende a 5 billones de bolsas por año en el mundo, y de éstas sólo una ínfima cantidad es reciclada. (ONU, 2018)Antiguamente se creía que el costo asociado a este tipo de productos aumentaría el costo total para su implementación, lo cierto es que actualmente se ha conseguido disminuir los costos, siendo una opción viable contra las bolsas plásticas. Frente a este contexto es que nace esta iniciativa, con la finalidad de ofrecer bolsas de papel a un precio asequible para los clientes, cumpliendo la misma función de las bolsas plásticas, además de integrar publicidad correspondiente a diversas empresas interesadas en publicitar sus productos o servicio en estas bolsas. De esta forma se satisface la necesidad de transportar productos, agregando una propuesta de valor consistente en promocionar distintos productos o servicios que estén interesados en darse a conocer en esta plataforma, para de esta forma poder llegar a mayor cantidad de personas en su mercado objetivo con publicidad efectiva y con una alta tasa de visualización. Es por esta razón que el plan de negocios se llevará a cabo en una investigación que determinará el mercado objetivo que asegurará el éxito de “Bolsas Pro” Además de esto se desarrollará un plan de Marketing que pretende dar a conocer el servicio a distintas empresas y establecimientos que estén interesados en dar a conocer su negocio. Finalmente, la estrategia financiera se basará en el crecimiento paulatino del proyecto, desde el momento en que se ofrece el servicio a negocios minoristas, hasta la integración a cadenas de mayor tamaño como marcas con amplia experiencia en su mercado. Por otra parte, los recursos financieros necesarios para dar inicio al negocio se obtendrán mediante entidades bancarias.
Ecopubli starts from the requirement to offer bags of paper for small and medium-sized products manufactured through different types of non-polluting and recyclable raw materials, this initiative was created for the increase in pollution in the world mainly by plastic waste that requires a minimum of 1,000 years in ideal conditions to be degraded by nature. Currently it is known that the pollution due to plastic bags amounts to 5 billion bags per year in the world, and of these only a very small amount is recycled.Formerly it was believed that the cost associated with this type of products would increase the total cost for its implementation, but the truth is that it has now been able to reduce its costs being a viable option against plastic bags. That is why this initiative was born with the purpose of offering paper bags at an affordable price for customers, fulfilling the same function of plastic bags as well as integrating advertising corresponding to various companies interested in advertising their products or service in these bags. In this way, the initial need to transport products and deliver a package for these is met, adding a value proposal consisting of promoting different products or services that are interested in making themselves known in this platform, in order to reach a greater quantity of products. people in your target market with effective advertising with a high cup of views.That is why for this business plan will be carried out an investigation that will determine the target market that will ensure the success of "Bolsas Pro"In addition to this, a Marketing plan will be developed that aims to publicize the service to different companies and establishments that are interested in making their business known. Finally, the financial strategy will be based on the gradual growth of the project, from the moment in which the service is offered to retail businesses up to, the integration to larger large chains such as retail or established brands. On the other hand, the financial resources necessary to start the business will be obtained through banking entities.
Ecopubli starts from the requirement to offer bags of paper for small and medium-sized products manufactured through different types of non-polluting and recyclable raw materials, this initiative was created for the increase in pollution in the world mainly by plastic waste that requires a minimum of 1,000 years in ideal conditions to be degraded by nature. Currently it is known that the pollution due to plastic bags amounts to 5 billion bags per year in the world, and of these only a very small amount is recycled.Formerly it was believed that the cost associated with this type of products would increase the total cost for its implementation, but the truth is that it has now been able to reduce its costs being a viable option against plastic bags. That is why this initiative was born with the purpose of offering paper bags at an affordable price for customers, fulfilling the same function of plastic bags as well as integrating advertising corresponding to various companies interested in advertising their products or service in these bags. In this way, the initial need to transport products and deliver a package for these is met, adding a value proposal consisting of promoting different products or services that are interested in making themselves known in this platform, in order to reach a greater quantity of products. people in your target market with effective advertising with a high cup of views.That is why for this business plan will be carried out an investigation that will determine the target market that will ensure the success of "Bolsas Pro"In addition to this, a Marketing plan will be developed that aims to publicize the service to different companies and establishments that are interested in making their business known. Finally, the financial strategy will be based on the gradual growth of the project, from the moment in which the service is offered to retail businesses up to, the integration to larger large chains such as retail or established brands. On the other hand, the financial resources necessary to start the business will be obtained through banking entities.
Notas
Memoria (Ingeniero Civil Industrial)
Palabras clave
Planificación Empresarial, Bolsas de Papel, Publicidad, Reciclaje