Asociación deportiva de gimnasia artística, región de Ohiggins
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Archivos
Fecha
2019
Autores
Profesor/a Guía
Facultad/escuela
Idioma
es
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Andrés Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
Este proyecto Institucional contempla la creación de una organización especializada en ofrecer
sistemáticamente el servicio de competencias deportivas, específicamente de gimnasia artística
femenina. Se encuentra dirigido a un mercado constituido por clientes objetivo cuya tipología
responde a las siguientes características: colegios de la región de O`Higgins que posean la rama
de gimnasia artística dentro de sus talleres deportivos o extracurriculares, a talleres municipales o
preescolares, u otras organizaciones que practiquen esta disciplina.
En principio, el ámbito geográfico a cubrir con esta oferta de servicios y experiencias se
centrará en la región de O’Higgins, específicamente en la comuna de Rancagua, estando previsto,
para etapas posteriores, extender la actividad a otras regiones.
El Objetivo es crear una organización rentable, cuya oferta y forma de operar constituyan una
entidad de referencia en el sector y ámbito geográfico de actividad, y que, al tiempo favorezca el
desarrollo local.
This institutional project contemplates the creation of an organization specialized in systematically offering the service of sports competitions, specifically women's artistic gymnastics. It is aimed at a market consisting of target customers whose typology responds to the following characteristics: schools in the O'Higgins region that own the artistic gymnastics branch within their sports or extracurricular workshops, municipal or preschool workshops or other organizations that practice this discipline. In one principle, the geographical scope that will be covered with this offer of services and experiences will focus on the O'Higgins region, specifically in the commune of Rancagua, planning, for later stages, to extend the activity to other regions. The objective is to create a profitable organization, whose offer and way of operating constitutes a reference entity in the sector and geographical area of activity, and that, at the same time, favors local development.
This institutional project contemplates the creation of an organization specialized in systematically offering the service of sports competitions, specifically women's artistic gymnastics. It is aimed at a market consisting of target customers whose typology responds to the following characteristics: schools in the O'Higgins region that own the artistic gymnastics branch within their sports or extracurricular workshops, municipal or preschool workshops or other organizations that practice this discipline. In one principle, the geographical scope that will be covered with this offer of services and experiences will focus on the O'Higgins region, specifically in the commune of Rancagua, planning, for later stages, to extend the activity to other regions. The objective is to create a profitable organization, whose offer and way of operating constitutes a reference entity in the sector and geographical area of activity, and that, at the same time, favors local development.
Notas
Tesis (Magíster en Gestión de la Actividad Física y Deportiva)
Palabras clave
Gimnasia Rítmica, Administración