Brand personality as a research area in Higher Education

Vista sencilla de ítem
dc.contributor.authorJiménez-Bucarey, Carmen
dc.contributor.authorAraya-Castillo, Luis
dc.contributor.authorRojas-Vallejos, Jorge
dc.date.accessioned2022-01-10T14:27:07Z
dc.date.available2022-01-10T14:27:07Z
dc.date.issued2020-08
dc.description.abstractBrand personality facilitates students’ purchasing decision process and influences their behavioral intentions. Given the above, this research applies the methodology of scientometrics to study the development of the brand personality literature in the context of higher education. 7 articles are identified that can be considered as the origin of this knowledge, which are spaced temporally between 2013 and 2019, are found in 6 journals indexed in WoS, in the categories of business, education educational research, anthropology and economics, and with affiliation to 18 organizations located in 10 countries. Furthermore, as a result, it is highlighted that in 4 of these articles authors affiliated with institutions of the same country contribute and 3 articles are published in the form of international cooperation, and also only 3 articles exceed 3 citations. Likewise, the articles are grouped into three sets by common references, as well as into three aggregates by common use of mined words, highlighting 22 relevant words. Therefore, it is concluded that brand personality is a still nascent issue in terms of higher education, even when scientific production is serving as a reference for other texts in WoS.es
dc.description.sponsorshipIndexación: Scopuses
dc.identifier.urihttp://repositorio.unab.cl/xmlui/handle/ria/21515
dc.language.isoenes
dc.subjectBrand personality; higher education; scientometrics; WoS; research lines.es
dc.titleBrand personality as a research area in Higher Educationes
dc.typeArtículoes
Archivos
Bloque original
Mostrando 1 - 1 de 1
Miniatura
Nombre:
Jimenes Bucarey_Brand personality as a research area in Higher.pdf
Tamaño:
1.15 MB
Formato:
Adobe Portable Document Format
Descripción:
TEXTO COMPLETO EN INGLÉS
Descargar
Bloque de licencias
Mostrando 1 - 1 de 1
No hay miniatura disponible
Nombre:
license.txt
Tamaño:
1.71 KB
Formato:
Item-specific license agreed upon to submission
Descripción:
Descargar
Colecciones
FEd - Artículos de Revista