Análisis de los potenciales actores claves y brechas para el desarrollo del turismo rural en la comuna de Frutillar, región de Los Lagos, Chile
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2023
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es
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Universidad Andrés Bello
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Licencia CC
Resumen
Esta investigación, tiene como objetivo hacer un análisis de los potenciales actores claves y brechas para el desarrollo del turismo rural en la comuna de Frutillar, Región de los Lagos, Chile. Aunque actualmente existe gran oferta turística en la zona urbana de la comuna, existe un gran territorio rural colindante con potencialidades de poder desarrollar turismo rural como medio diversificador de la oferta turística actual. Sin embargo, se desconoce la situación actual de los emprendimientos, no hay un catastro de los recursos
naturales y culturales que existen en las zonas rurales, ni hay conocimiento de las limitaciones del desarrollo del turismo en el sector.
La siguiente investigación se realizó en base a una metodología cualitativa de tipo interactiva exploratoria, a través de tareas definidas como recolección de datos y visitas a terreno. Las herramientas utilizadas en esta investigación fueron una ficha de caracterización de emprendimientos, una encuesta cerrada para los actores del sector rural, una entrevista semiestructurada para actores municipales, una ficha de atractivos turísticos, una matriz de servicios, infraestructura y equipamiento turístico y dos mapas geográficos.
Los principales resultados fueron obtenidos de las encuestas y los relatos de las entrevistas a los emprendedores rurales de la comuna y del análisis y categorización de las visitas insitu de las localidades rurales. De los cuales se identificaron que existe potencial turístico en las localidades rurales, pero aún se hace visible la deficiencia en temas de formalización de emprendimientos y en la planta turística del sector rural. Así como se evidenció que las limitaciones que tienen los actores van de la mano con la falta de infraestructura turística.
This research aims to analyze the potential key actors and gaps for the development of rural tourism in the municipality of Frutillar, Region of the Lakes, Chile. Although there is currently a large tourist offer in the urban area of the commune, there is a large adjacent rural area with potential to be able to develop rural tourism as a means of diversifying the current tourist offer. However, the current status of tourism ventures is unknown, there is no inventory of natural and cultural resources in rural areas, and there is no knowledge of the constraints on tourism development in the sector. The following research was carried out based on a qualitative methodology of interactive exploratory type, through tasks defined as data collection and field visits. The tools used in this research were a characterization sheet of enterprises, a closed survey for actors in the rural sector, a semi-structured interview for municipal actors, a sheet of tourist attractions, a matrix of services, infrastructure and tourist equipment, and two geographical maps. The main results were obtained from surveys and interviews with rural entrepreneurs in the commune and from the analysis and categorization of in situ visits to rural localities. Of which it was identified that there is tourism potential in rural localities, but the deficiencies in matters of formalization of enterprises and in the tourism plant of the rural sector are still visible. It was also shown that the constraints that the actors have go hand in hand with the lack of tourist infrastructure.
This research aims to analyze the potential key actors and gaps for the development of rural tourism in the municipality of Frutillar, Region of the Lakes, Chile. Although there is currently a large tourist offer in the urban area of the commune, there is a large adjacent rural area with potential to be able to develop rural tourism as a means of diversifying the current tourist offer. However, the current status of tourism ventures is unknown, there is no inventory of natural and cultural resources in rural areas, and there is no knowledge of the constraints on tourism development in the sector. The following research was carried out based on a qualitative methodology of interactive exploratory type, through tasks defined as data collection and field visits. The tools used in this research were a characterization sheet of enterprises, a closed survey for actors in the rural sector, a semi-structured interview for municipal actors, a sheet of tourist attractions, a matrix of services, infrastructure and tourist equipment, and two geographical maps. The main results were obtained from surveys and interviews with rural entrepreneurs in the commune and from the analysis and categorization of in situ visits to rural localities. Of which it was identified that there is tourism potential in rural localities, but the deficiencies in matters of formalization of enterprises and in the tourism plant of the rural sector are still visible. It was also shown that the constraints that the actors have go hand in hand with the lack of tourist infrastructure.
Notas
Memoria de Título (Administrador en Ecoturismo)
Palabras clave
Turismo Rural, Ecoturismo, Evaluación, Chile, Frutillar.