The Impact of Customer Experience and Customer Engagement on Behavioral Intentions: Does Competitive Choices Matters?
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Fecha
2022-05
Profesor/a Guía
Facultad/escuela
Idioma
en
Título de la revista
ISSN de la revista
Título del volumen
Editor
Frontiers Media S.A.
Nombre de Curso
Licencia CC
Atribución 4.0 Internacional (CC BY 4.0)
Licencia CC
https://creativecommons.org/licenses/by/4.0/deed.es
Resumen
The study aims to analyze behavioral intentions influenced by customer engagement, experience, and identification moderated by competitive choices in the granite sector of Pakistan. The study has been carried out through primary data analysis of cross-sectional approach in the transition to a sustainable economy. In total, 400 questionnaires were distributed, for which only 216 were filled and usable with a response rate of 54%—collected data from the production managers and units. In contrast, missed mine holders and labor analyzed the data in SPSS and AMOS to run various tests, i.e., reliability, correlation analysis, regression, moderation regression, and confirmatory factor analysis. The study findings indicate a positive and significant relationship and effect among the variables. The reviews might contain some biases. Therefore, this study recommended adopting a probability sampling technique for future studies. The study results in a positive manner indicating customer service involvement as a significant factor in behavioral intention despite competitive options. Copyright © 2022 Ahmed, Zada, Zhang, Sidiki, Contreras-Barraza, Vega-Muñoz and Salazar-Sepúlveda.
Notas
Indexación: Scopus
Palabras clave
Affective engagement, Behavioral engagement, Behavioral Intention, Competitive choices, Customer cognitive engagement, Customer experience, Customer identification
Citación
Frontiers in Psychology Volume 1325 May 2022 Article number 864841
DOI
10.3389/fpsyg.2022.864841