Estudio de pre-factibilidad técnico-económica para la instalación de una empresa de servicio de paseo de perros en el sector oriente de la Región Metropolitana
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Fecha
2007
Autores
Profesor/a Guía
Facultad/escuela
Idioma
es
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Editor
Universidad Andrés Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
El presente trabajo se ha trabajado con la finalidad de determinar el mercado potencial,
la oferta, la demanda actual y evaluar si es atractivo o no crear una empresa de paseos
de perros en la zona Oriente de Santiago de Chile, para luego desarrollar el plan
estratégico de negocios y operativo para el lanzamientote esta empresa.
En primer lugar se ha realizado un sondeo del mercado nacional, observando
principalmente el incipiente desarrollo del servicio de paseo de perros otorgado por
negocios informales (paseadores particulares) y algunas veterinarias que prestan este
servicio de hospedaje de caninos de manera adicional a su know how. Además se
realizó un sondeo a los mercados internacionales, ubicando los mayores mercados de
paseadores de perros en Europa, Estados Unidos y Argentina los cuales dan la clave
para el gran crecimiento y éxito de este tipo de negocios.
Para llevar a cabo este proyecto, se procedió a realizar un estudio de mercado,
analizando la posible competencia y caracterizando el mercado objetivo; para el análisis
de demanda del proyecto se utilizó el método de una muestra aleatoria simple, ·la cual
arroja resultados contundentes para establecer el número de demandantes para el
proyecto, los cuales ascienden a 26.780 el primer año de funcionamiento.
El proyecto evaluado se encuentra en un momento óptimo para su desarrollo y
aplicación, puesto que las condiciones macro y micro del entorno favorecen
notablemente. Chile, plataforma comercial de Sud-América, y un análisis cuantitativo,
respaldan el estudio evaluado, considerando en éste todas aquellas variables que
puedan influir directa o indirectamente al flujo del proyecto. Paseos K'nino presenta una
inversión inicial de UF 200, por conceptos de compra de un vehiculo y el equipamiento
de las instalaciones de la empresa, el cual será financiado en un 40% y una inversión
del sector privado del 60%. Se esperan flujos positivos a partir del primer año de
funcionamiento. El proyecto será evaluado en un horizonte de 10 años, obteniendo un VAN
al termino de éste de UF2.404,2 y una TIR del 54% para un escenario medio de
evaluación.
The present work has worked with the purpose of determining the potential market, the supply, the present demand and of evaluating if he is attractive or not to create a company of strolls of dogs in the zone East of Santiago of Chile, soon to develop operative the strategic plan of businesses and for the launching of this company. In the first place a sounding of the national market has been made, observing mainly the flood development of the service of stroll of dogs granted by informal businesses (individuals dog keeper) and sorne veterinary ones that serve this canine of lodging of additional way to his know how. In addition a sounding to the international markets was made, locating the greater markets of dogs keepers in Europe, the United States and Argentina which give to the key for the great growth and success of this type of businesses. In arder to carry out this one project, it was come to make a market study, analyzing the possible competition and characterizing the objective market; for the analysis of demand of the project the method of a simple random sample was used, which throws forceful results to establish the number of plaintiffs for the project, who they ascend to 26,780 the first year of operation. The evaluated project in a while is for its development and application optimal, since the conditions macro and micro surroundings favour remarkably. Chile, commercial platform of South America, and a quantitative analysis, endorse the evaluated study, considering in this one all those variables that can influence direct or indirectly to the flow of the project. K'nino strolls present an initial investment of UF 200, by concepts of purcbas_e_of a vehicle and the equipment of the facilities of the company, which will be financed in a 40% and one investment of the deprived sector of 60%. Positive flows as of the first year of operation are expected. The project will be evaluated in a horizon of 1 O years, obtaining VAN at the end of this one of UF2.404, 2 and one TIR of 54% for an average scene of evaluation.
The present work has worked with the purpose of determining the potential market, the supply, the present demand and of evaluating if he is attractive or not to create a company of strolls of dogs in the zone East of Santiago of Chile, soon to develop operative the strategic plan of businesses and for the launching of this company. In the first place a sounding of the national market has been made, observing mainly the flood development of the service of stroll of dogs granted by informal businesses (individuals dog keeper) and sorne veterinary ones that serve this canine of lodging of additional way to his know how. In addition a sounding to the international markets was made, locating the greater markets of dogs keepers in Europe, the United States and Argentina which give to the key for the great growth and success of this type of businesses. In arder to carry out this one project, it was come to make a market study, analyzing the possible competition and characterizing the objective market; for the analysis of demand of the project the method of a simple random sample was used, which throws forceful results to establish the number of plaintiffs for the project, who they ascend to 26,780 the first year of operation. The evaluated project in a while is for its development and application optimal, since the conditions macro and micro surroundings favour remarkably. Chile, commercial platform of South America, and a quantitative analysis, endorse the evaluated study, considering in this one all those variables that can influence direct or indirectly to the flow of the project. K'nino strolls present an initial investment of UF 200, by concepts of purcbas_e_of a vehicle and the equipment of the facilities of the company, which will be financed in a 40% and one investment of the deprived sector of 60%. Positive flows as of the first year of operation are expected. The project will be evaluated in a horizon of 1 O years, obtaining VAN at the end of this one of UF2.404, 2 and one TIR of 54% for an average scene of evaluation.
Notas
Tesis (Ingeniero Industrial)
Palabras clave
Animales Domésticos, Emprendimiento