Do ambient conditions (Air quality, noise level and temperature) and image congruity matter for boosting customer approach behaviors in the fsc sector?

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dc.contributor.authorHan, Heesup
dc.contributor.authorLho, Linda Heejung
dc.contributor.authorAriza-Montes, Antonio
dc.contributor.authorLee, Kyung-Sik
dc.contributor.authorBaek, Hyungshin
dc.contributor.authorAraya-Castillo, Luis
dc.date.accessioned2024-09-30T20:25:48Z
dc.date.available2024-09-30T20:25:48Z
dc.date.issued2020-12
dc.descriptionIndexación: Scopus
dc.description.abstractThe present research presented a conceptual framework by uncovering the apparent role of ambient condition quality (in-flight air, noise level, and temperature), image congruity, love, respect, and perceived ticket price in increasing customer approach behaviors in the full service carrier (FSC) industry. A quantitative method was used. The evaluation of the measurement model verified the quality of construct measures. Findings from statistical analyses demonstrated the significant associations among research variables, and identified the mediating nature of FSC love and FSC respect. In addition, the important moderating effect of perceived FSC ticket price was found. A prominent role of ambient condition quality in eliciting approach behaviors was also explored. Overall, our theoretical framework contained a prediction power for approach behaviors. The research findings thus assist FSC researchers and practitioners to better understand the process of generating the customer decision-making process and behaviors that are positive for full service carriers. This research hence successfully fulfilled its objective to discover the influences of the customer approach behaviors in the full service carrier (FSC) industry. © 2020 by the authors. Licensee MDPI, Basel, Switzerland.
dc.identifier.citationSustainability (Switzerland) Volume 12, Issue 24, Pages 1-14 2 December 2020
dc.identifier.doi10.3390/su122410636
dc.identifier.issn2071-1050
dc.identifier.urihttps://repositorio.unab.cl/handle/ria/60687
dc.language.isoen
dc.publisherMDPI
dc.rights.licenseAttribution 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectApproach behaviors
dc.subjectFSC love
dc.subjectFSC respect
dc.subjectFull service carrier (FSC)
dc.subjectImage congruity
dc.subjectQuality of ambient conditions
dc.subjectTicket price
dc.titleDo ambient conditions (Air quality, noise level and temperature) and image congruity matter for boosting customer approach behaviors in the fsc sector?
dc.typeArtículo
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