Propuesta de programa de ecoturismo para estudiantes extranjeros en la Quinta RegiĆ³n
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Archivos
Fecha
2015
Profesor/a GuĆa
Facultad/escuela
Idioma
es
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Universidad AndrƩs Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
El siguiente proyecto de tĆtulo presenta una propuesta para un programa de actividades en la
disciplina del Ecoturismo, dirigida a estudiantes extranjeros de las universidades de la V
RegiĆ³n, con el fin de promover el ecoturismo de la zona donde vivirĆ”n transitoriamente.
ValparaĆso es una regiĆ³n favorecida, ya que posee diversas Ć”reas verdes y espacios
culturales . Por otra parte, cada aƱo son mƔs los estudiantes extranjeros que deciden este
destino para hacer su intercambio en las universidades de la zona. Lo cual se manifiesta en
el incremento de llegados por aƱo y le genera un gran potencial turĆstico para la regiĆ³n.
A pesar de estos fenĆ³menos, la regiĆ³n, cuenta con poca oferta turĆstica disponible para los
estudiantes extranjeros. Es por esto, que el siguiente proyecto pretende ser implementado en
las universidades de la regiĆ³n, a travĆ©s de la inclusiĆ³n en los programas de intercambios,
incentivando a los estudiantes a recorrer los sitios naturales cercanos a la zona donde se
hospedan.
Para esto, se seleccionaron dos atractivos cercanos a la ciudad de ViƱa del Mar: el Parque
Nacional la Campana y el cerro Mauco. La selecciĆ³n de estos lugares se basĆ³ en la
biodiversidad, vistas panorĆ”micas a los valles, fĆ”cil acceso y cercanĆa con las comunidades
locales con las que cuentan.
Para el diseƱo del programa, se determinaron los perfiles de los estudiantes a travƩs de una
encuesta aplicada a una muestra de treinta estudiantes de intercambio en la UVM y PUCV,
con el propĆ³sito de identificar preferencias, lugares de interĆ©s, disposiciĆ³n a pagar, tipo de
turismo, etc.
Se hizo una revisiĆ³n del material de las Ć”reas escogidas (ubicaciĆ³n, geografĆa, vegetaciĆ³n y senderos). Posterior a esta etapa, se diseĆ±Ć³ una actividad piloto dirigida a seis estudiantes de intercambio en la V regiĆ³n, que participaron de manera voluntaria y gratuita. Ćsta se realizĆ³ en el Cerro Mauco, donde se hizo trekking, interpretaciĆ³n ambiental, taller recreativo con la comunidad local.
Con el propĆ³sito de evaluar la satisfacciĆ³n del servicio entregado en la actividad a los estudiantes, se aplicĆ³ una encuesta al finalizar la actividad. A travĆ©s de esta encuesta, se busca saber si la actividad cumpliĆ³ con sus expectativas (desde el servicio entregado por los guĆas hasta el lugar fĆsico), cuĆ”nto estĆ”n dispuestos a gastar, conocer sus motivos e identificar quĆ© es lo que mĆ”s les interesa cuando se trata de ecoturismo. Las encuestas arrojaron los resultados esperados, ya que los encuestados muestran una gran motivaciĆ³n por este tipo de actividades y un elevado nivel de satisfacciĆ³n.
AdemĆ”s, se obtuvieron referencias sobre lo que estĆ”n dispuestos a pagar, esto permitiĆ³ establecer una estructura de costos para poder integrarlo en las universidades, ya que los estudiantes evidencian interĆ©s en que su instituciĆ³n acadĆ©mica, les ofrezca este tipo de salidas. Esto serĆa un beneficio para las universidades en el momento de ofrecer sus programas de intercambio y querer captar mĆ”s postulantes.
The next project title presents a proposal for a program of activities in the discipline of Ecotourism, aimed at foreign students from universities in the V region to promote ecotourism in the area where they live temporarily. Valparaiso is a favored region, since it has various green areas and cultural spaces. Also, every year more foreign students who choose this destination for their exchange at universities in the area. Which is manifested in the increase of arrivals per year and generates a great tourist potential for the region. Despite these phenomena, the region has little tourism available to foreign students. That is why, the next project is intended to be implemented in universities in the region, through the inclusion in the exchange programs, encouraging students to explore the nearby natural sites to the area where they stay The Campana National Park and Hill Mauco: For this, two near the city of Villa del Mar attractions were selected. The selection of these sites was based on biodiversity, scenic valley views, easy access and proximity to local communities that count. For the design of the program, student profiles were determined through a survey of a sample of thirty exchange students at UVM and PUCV, with the aim of identifying preferences, places of interest, willingness to pay, type of tourism, etc. A review of material from selected areas (location, geography, vegetation and trails) are made. After this step, a pilot activity aimed to six exchange students at the V Region, participated voluntarily and freely designed. This was done in the Cerro Mauco, where he became treking, environmental interpretation, recreational workshop with the local community. In order to assess the satisfaction of the service provided in the activity to students, a survey after the activity was applied. Through this survey, we want to know whether the activity met their expectations (from the service delivered by the guides to the physical location), how much they are willing to spend, know their motives and identify what it is that interests them when these ecotourism. The survey yielded the expected results, as respondents show a strong motivation for this type of activity and a high level of satisfaction. In addition, references to what they are willing to pay were obtained, this enabled a cost structure to integrate in universities, as students show interest in your academic institution offers them this type of output. This would be a benefit to universities at the time of offering their exchange programs and want to attract more applicants
The next project title presents a proposal for a program of activities in the discipline of Ecotourism, aimed at foreign students from universities in the V region to promote ecotourism in the area where they live temporarily. Valparaiso is a favored region, since it has various green areas and cultural spaces. Also, every year more foreign students who choose this destination for their exchange at universities in the area. Which is manifested in the increase of arrivals per year and generates a great tourist potential for the region. Despite these phenomena, the region has little tourism available to foreign students. That is why, the next project is intended to be implemented in universities in the region, through the inclusion in the exchange programs, encouraging students to explore the nearby natural sites to the area where they stay The Campana National Park and Hill Mauco: For this, two near the city of Villa del Mar attractions were selected. The selection of these sites was based on biodiversity, scenic valley views, easy access and proximity to local communities that count. For the design of the program, student profiles were determined through a survey of a sample of thirty exchange students at UVM and PUCV, with the aim of identifying preferences, places of interest, willingness to pay, type of tourism, etc. A review of material from selected areas (location, geography, vegetation and trails) are made. After this step, a pilot activity aimed to six exchange students at the V Region, participated voluntarily and freely designed. This was done in the Cerro Mauco, where he became treking, environmental interpretation, recreational workshop with the local community. In order to assess the satisfaction of the service provided in the activity to students, a survey after the activity was applied. Through this survey, we want to know whether the activity met their expectations (from the service delivered by the guides to the physical location), how much they are willing to spend, know their motives and identify what it is that interests them when these ecotourism. The survey yielded the expected results, as respondents show a strong motivation for this type of activity and a high level of satisfaction. In addition, references to what they are willing to pay were obtained, this enabled a cost structure to integrate in universities, as students show interest in your academic institution offers them this type of output. This would be a benefit to universities at the time of offering their exchange programs and want to attract more applicants
Notas
Tesis (Administrador en Ecoturismo)
Palabras clave
Eventos de Entretenimiento, Turismo, PlanificaciĆ³n, Extranjeros, Chile