Estudio de prefactibilidad económica para la instalación de una empresa funeraria
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Fecha
2006
Autores
Profesor/a Guía
Idioma
es
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Universidad Andrés Bello
Nombre de Curso
Licencia CC
Licencia CC
Resumen
El desarrollo del presente proyecto de título se orienta a la factibilidad de instalar
una casa funeraria en la Región Metropolitana, determinando el mercado objetivo donde
se inserta, y los requisitos básicos que necesita para su óptimo funcionamiento.
El nombre de la funeraria será "Servicios Funerarios Santa Teresa de los
Andes".
El mercado objetivo es la provincia de Santiago. La localización del proyecto
será en calle Salesianos # 4082, comuna Pedro Aguirre Cerda, Santiago, por
encontrarse cerca del nuevo Servicio Médico Legal que obtiene el 30% de las
defunciones a nivel de provincia.
El nivel de mortalidad en la Región Metropolitana indica que el año 2006 se
presentarón 33.090 defunciones, donde 28.240 corresponderán a la ciudad de
Santiago.
La participación de mercado será del 4,15% los dos primeros años, del 5,96%
los siguiente tres años y del quinto en adelante del 9,99%.
El ciclo comercial arroja una cantidad de ventas de 1220 para el primer año, la
cual aumenta en el tiempo.
Es por ello que las fortalezas de este proyecto se basarán en su localización, el
mercado objetivo, y una óptima atención al cliente, donde estarán presentes
amenazas como proyectar una mala imagen y una difícil competencia.
Basándose en el criterio de evaluación, claramente el proyecto es rentable y los
inversionistas pueden observarlo como un proyecto interesante ya que el Van Neto del
proyecto es de 22.440.4 UF, y arroja una TIR de 23,1 0%.
The development of the present project of title is oriented to the feasibility to install a funeral house in the Metropolitan Region, determining the objective market where it is inserted, and the basic requirements that need for their optimal operation. The name of the funeral parlor will be "Funeral Services Santa Teresa of the Andes". The objective market is the province of Santiago. The location of the project will be in Salesianos street # 4082, Pedro Aguirre Cerda Commune, Santiago, to be near the new Legal Medico Service that obtains 30% of the deaths at province level. The level of mortality in the Metropolitan Region indicates that year 2006 33,090 deaths will appear, where 28,240 will correspond to the city of Santiago. The participation of market will be of 4.15% both first years, 5.96% following the three years and of fifth in front of 9,99%. The commercial cycle throws an amount of sales of 1220 for the first year, which increases in the time. lt is for that reason that the strengths of this project will be based on their location, the objective market, and an optimal attention to the client, where they will be present threats like projecting a bad image and a difficult competition. Being based on the evaluation criterion, the project is clearly profitable and the investors can observe it like an interesting project since Net Van of the project is of 22,440,4 UF, and throws a TIR of 23,10%.
The development of the present project of title is oriented to the feasibility to install a funeral house in the Metropolitan Region, determining the objective market where it is inserted, and the basic requirements that need for their optimal operation. The name of the funeral parlor will be "Funeral Services Santa Teresa of the Andes". The objective market is the province of Santiago. The location of the project will be in Salesianos street # 4082, Pedro Aguirre Cerda Commune, Santiago, to be near the new Legal Medico Service that obtains 30% of the deaths at province level. The level of mortality in the Metropolitan Region indicates that year 2006 33,090 deaths will appear, where 28,240 will correspond to the city of Santiago. The participation of market will be of 4.15% both first years, 5.96% following the three years and of fifth in front of 9,99%. The commercial cycle throws an amount of sales of 1220 for the first year, which increases in the time. lt is for that reason that the strengths of this project will be based on their location, the objective market, and an optimal attention to the client, where they will be present threats like projecting a bad image and a difficult competition. Being based on the evaluation criterion, the project is clearly profitable and the investors can observe it like an interesting project since Net Van of the project is of 22,440,4 UF, and throws a TIR of 23,10%.
Notas
Tesis (Ingeniero Industrial)
Palabras clave
Funerarias Aspectos Económicos