Business strategies in agricultural units to incorporate value chains in new national and international markets: a case study of Colombia
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Fecha
2024
Profesor/a Guía
Facultad/escuela
Idioma
en
Título de la revista
ISSN de la revista
Título del volumen
Editor
Elsevier
Nombre de Curso
Licencia CC
Attribution 4.0 International
Licencia CC
https://creativecommons.org/licenses/by/4.0/
Resumen
The research recommends business strategies that allow agricultural units to incorporate value chains to reach new national and international markets. Positivist, quantitative, descriptive and transversal methodology, with a population (56) agricultural production units of the department of Atlántico, Caribbean region of Colombia, according to the most recent National Agricultural Census (CNA) prepared by the National Administrative Department of Statistics (DANE, 2014), data analysis was carried out using the IBM SPSS Statistics V.22 program. It is concluded that the strategies are of quality, differentiation and efficiency, establishing a vertical and hydroponic agriculture, with competitiveness, quality, organization, capacity development, cooperation, innovation, dimensioned by technological, social, and environmental aspects. The findings show the adoption of new emerging technologies, processes and practices for total product quality, with sustainable emerging trends and knowledge cells to make the constantly evolving agricultural market profitable, providing a differentiating factor.
Notas
TEXTO COMPLETO EN INGLÉS
Palabras clave
organizations knowledge area trends, organizations trends, organizations knowledge area, organizations perspective, industry 5.0
Citación
Procedia Computer Science, Volume 238 , 2024, Pages 1002-1008
DOI
https://doi.org/10.1016/j.procs.2024.06.126